Archive for the ‘Blogging’ Category


Three common social media misfires (and how to avoid them)

Social media has a critical role to play in your overall marketing campaign. A well-executed campaign will spread naturally through shares on the major outlets. You must invest the time and yes – money – required to nurture each individual outlet. Here are four common misfires made by marketers in the social media arena, and [...]

Finding a creative outlet when you work as a creative

Marketing, advertising and related industries are both a blessing and a curse for the creatively inclined. Being paid to do something that comes naturally is a wonderful feeling – and positive feedback is nice, too. (Who doesn’t like receiving compliments?) What creatives rarely talk about is the impact that work can have on their personal [...]

Work Sample: Tales from the road- Women share their motorcycle adventures whole hog

Although the bulk of my work today is in marketing, I do occasionally venture back to my journalism roots. I recently wrote a piece for MSN about two motorcycle enthusiasts who happen to be female. The piece was just one small part of a larger content package focused on “A whole new you.” The content [...]

Forget Toastmasters, improve public speaking through podcasting!

We recently launched a podcast for our gaming blog, and it’s made a real difference in my public speaking. I joined Toastmasters years ago, and while it’s a great tool for some and definitely wins out in the social department, it never cured me of my ums and ahs. But after three weeks of podcasting, [...]

Social media and travel: How to protect your privacy

When you post details of your day-to-date life on social networking services such as Twitter and Facebook, you run the risk of exposing too much information. For instance, sharing your travel plans could provide a thief with the ideal timing to break into your home and clean you out. By default, Twitter posts are viewable [...]

WordPress Plug-in Watch: iPhone theme, sharing, auto-Twitter and not-so-Simple Tags

After years grappling with Movable Type for our gaming site blog, I’ve recently come to really embrace WordPress’s simplicity and extensibility. One of the things that makes it so great these days is the ease with which you can add and update plug-ins used to improve the features of your blog. In most cases, you [...]

Musings on WordPress (and how far we bloggers have come)

When I first started blogging regularly in 2003, Radio Userland was one of the most popular solutions. This tool ran as an application on your local PC and had to transmit your posts from a locally stored database on your computer to wherever your Web site was hosted, translating it into HTML on the fly. Most of the [...]

Introducing The Writer’s Bloc

Welcome to our Seattle-based consulting company home page. But we’re more than just consultants. We’re scribes, community experts, project managers and social networking afficionados. We want to share back some of the ideas we develop in the course of our daily work. So we have relaunched this site as a blog where we can tell you some [...]



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