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We continue our samples of work for The Bill & Melinda Gates Foundation with profiles we wrote for the Living Proof Project that just launched with a large publicity campaign (we previously contributed a Rotary International profile). These Living Proof profiles detail five organizations and the success they have had combating various health concerns worldwide:
GAIN – improved [...]
I spent several years refining the art and science of the home page headline at Microsoft.com. Some of these approaches may seem commonplace today, but they were quite original at the time they were published. These are just a few of the many thousands of headlines that I wrote:
The key to good headline writing is to have [...]
Anyone who has to put words to paper for a living encounters the dreaded blinking cursor eventually. The one that keeps blinking because you can’t think of anything to type. Well, besides your name and possibly the date. And no, that won’t get you 200 points on the SAT, despite what the kid next to [...]
We’ve recently taken on some copywriting work for The Bill & Melinda Gates Foundation, creating profiles of their major grantees for their Web site. It seems that even 15+ years in to this World Wide Web thing, not everyone gets how to write for the Web. So we get called in to craft tight, focused content.
Here [...]
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