Archive for the ‘Copywriting’ Category


Jacqui Kramer Work Samples (Feb 2015)

Thank you for your interest. I have broken down the writing samples on this page by company. For more information about my professional experience, please visit my LinkedIn profile. Thank you! (See full post for writing samples.)   THE BILL & MELINDA GATES FOUNDATION U.S. President’s Emergency Plan for AIDS Relief (PEPFAR) The Bill & [...]

Three common social media misfires (and how to avoid them)

Social media has a critical role to play in your overall marketing campaign. A well-executed campaign will spread naturally through shares on the major outlets. You must invest the time and yes – money – required to nurture each individual outlet. Here are four common misfires made by marketers in the social media arena, and [...]

Finding a creative outlet when you work as a creative

Marketing, advertising and related industries are both a blessing and a curse for the creatively inclined. Being paid to do something that comes naturally is a wonderful feeling – and positive feedback is nice, too. (Who doesn’t like receiving compliments?) What creatives rarely talk about is the impact that work can have on their personal [...]

Work Samples: Guide to Gaming with Kids and Hilarious Gifts

It’s been a long time since I’ve written an article with a byline (November 2009, in fact!), but I was hit up by MSN Lifestyle  to contribute two pieces this holiday: The Guide to Gaming With Your Kids is designed to help grown-ups who are not gamers learn enough to get started and bond with their [...]

Top 5 Ways to Improve Your PowerPoint Presentation

The words “PowerPoint” and “presentation” have become almost synonymous in the business world. The software is packed with mini-tools designed to grab the audience’s attention and drive home your message. Used correctly, these tools can be a powerful message enhancer. Go overboard, and it’s just a mess. Here are the top five ways to improve [...]

Work Samples: Living Proof profiles for Gates Foundation

We continue our samples of work for The Bill & Melinda Gates Foundation with profiles we wrote for the Living Proof Project that just launched with a large publicity campaign (we previously contributed a Rotary International profile). These Living Proof profiles detail five organizations and the success they have had combating various health concerns worldwide: GAIN – [...]

Work Samples – Writing killer home page headlines

I spent several years refining the art and science of the home page headline at Microsoft.com. Some of these approaches may seem commonplace today, but they were quite original at the time they were published. These are just a few of the many thousands of headlines that I wrote:   The key to good headline writing is [...]

Unblock your brain: How fun, games and nursery rhymes can help you at work

Anyone who has to put words to paper for a living encounters the dreaded blinking cursor eventually. The one that keeps blinking because you can’t think of anything to type. Well, besides your name and possibly the date. And no, that won’t get you 200 points on the SAT, despite what the kid next to [...]

Work Sample: Rotary International profile for Gates Foundation

We’ve recently taken on some copywriting work for The Bill & Melinda Gates Foundation, creating profiles of their major grantees for their Web site. It seems that even 15+ years in to this World Wide Web thing, not everyone gets how to write for the Web. So we get called in to craft tight, focused content. [...]

Introducing The Writer’s Bloc

Welcome to our Seattle-based consulting company home page. But we’re more than just consultants. We’re scribes, community experts, project managers and social networking afficionados. We want to share back some of the ideas we develop in the course of our daily work. So we have relaunched this site as a blog where we can tell you some [...]



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