Our consulting business shifts from time to time. Sometimes we’re heavy on content creation, other times community building, and - right now – we’re focused on marketing support in the videogame industry. This means spending a lot of time considering different market segments and how to effectively reach them with a message that customers want so they’ll [...]
Archive for the ‘Customer Focus’ Category
Worker solidarity: 6 ways you can win points with coworkers when you’re out of the office
Monday, Nov 29th, 2010 by Jacqui Kramer | 1 Comments
Filed under: Consulting, Customer Focus, How To, Project Management | Tags: absences, coworkers, oof, out of office, simple steps, vacation days, vacation time
Filed under: Consulting, Customer Focus, How To, Project Management | Tags: absences, coworkers, oof, out of office, simple steps, vacation days, vacation time
The final days of the year are fast approaching, which spells vacation time for many office workers across the land. December is filled with excused absences tied to shopping trips, travel adventures and the ever-popular HR vacation threat, “use it or lose it.”
Whether you plan to be out for a day, a week or the [...]
TMI, dude! Why asking for too much information is the wrong marketing move
Friday, Oct 29th, 2010 by Dave Kramer | 0 Comments
Filed under: Customer Focus, Marketing, Uncategorized | Tags: Marketing, shopping
Filed under: Customer Focus, Marketing, Uncategorized | Tags: Marketing, shopping
I recently clicked through an offer to get a free Back to the Future game episode from Telltale Games. It’s a promotion designed to hook you in to purchasing the full series of games when they’re released. The site prompted me for my login, which I had created the last time they did one of these [...]
Do these people look like they want to help you? A customer support big phish story
Tuesday, Oct 19th, 2010 by Dave Kramer | 0 Comments
Filed under: Community, Customer Focus, Games | Tags: Community, customer experience, gaming, phishing, scam, spam, support
Filed under: Community, Customer Focus, Games | Tags: Community, customer experience, gaming, phishing, scam, spam, support
You probably get loads of spam. And you probably have noticed that some of those mails try to trick you (phish) personal details, such as credit card numbers and personally identifiable details that could be used to scam you. And these phishers are getting smarter.
Once happy to prey only on newbies and the truly stupid, [...]
Top 5 Ways to Improve Your PowerPoint Presentation
Wednesday, Aug 11th, 2010 by Jacqui Kramer | 0 Comments
Filed under: Consulting, Copywriting, Customer Focus, How To, Marketing, PowerPoint, Presentation, Project Management, Small Business, Uncategorized
Filed under: Consulting, Copywriting, Customer Focus, How To, Marketing, PowerPoint, Presentation, Project Management, Small Business, Uncategorized
The words “PowerPoint” and “presentation” have become almost synonymous in the business world. The software is packed with mini-tools designed to grab the audience’s attention and drive home your message. Used correctly, these tools can be a powerful message enhancer. Go overboard, and it’s just a mess. Here are the top five ways to improve [...]
Prescription for customer experience:
Have patience with your patients
Customer experience is a critical factor in customer retention and/or earning repeat business. Restaurants, stores, and other service-oriented businesses understand this basic tenet – or become a statistic within a year or so of opening. Yet professionals who should provide the best customer service are often the worst offenders: doctors.
There are really only three reasons [...]
Stupid Marketing Tricks: TNT’s fake mix tape doesn’t ‘Say Anything’ interesting
Wednesday, Nov 25th, 2009 by Jacqui Kramer | 0 Comments
Filed under: Customer Focus, Marketing, Uncategorized | Tags: Marketing
Filed under: Customer Focus, Marketing, Uncategorized | Tags: Marketing
Cable network TNT sent its marketing team in the wayback machine this week to send out a “sneak peek” at a new show, Men of a Certain Age. Which, based on the cast (Scott Bakula, Andre Braugher and Ray Romano) is somewhere in the late 40s to early 50s. Presumably, these men of a certain [...]