Archive for the ‘Facebook’ Category


Three common social media misfires (and how to avoid them)

Social media has a critical role to play in your overall marketing campaign. A well-executed campaign will spread naturally through shares on the major outlets. You must invest the time and yes – money – required to nurture each individual outlet. Here are four common misfires made by marketers in the social media arena, and [...]

The strange appeal of Flipboard, a social media ‘magazine’ for iPad

The buzz surrounding Flipboard for iPad hit suddenly. One minute I’d never heard of it and then the next my Twitter timeline was drowning in posts about it. I downloaded it just in time… to be blocked by everyone else trying to get in! The next day, Flipboard’s creators announced an invite system where you’d be queue’d [...]

Plaxo tapped Facebook to help me get linked in and invaded my personal space in the process

The number of social networking sites has exploded in the past few years, with truly social outlets such as Facebook learning to share MySpace with people who want to get LinkedIn on Plaxo. I constantly get invites from former colleagues, family and friends to join them online at one network or another. The latest social [...]

The case for iPad as a business portable

We picked up an iPad for our social media, Web consulting and copywriting business based largely on positive feedback from many people we trust on Twitter and our own great experiences using iPhones for the past two years. It’s a remarkable device, but expensive for what you get and very limited for many usage scenarios. [...]

A modest proposal for social media: Cross the streams!

I’ve given this a lot of thought, and the problem with social media isn’t all of the noise. Sure, there are a lot of things that you could care less about passing through your Facebook wall and Twitter timeline – but one person’s noise is another’s signal, right? I actually enjoy picking up bonuses in [...]

Social media and travel: How to protect your privacy

When you post details of your day-to-date life on social networking services such as Twitter and Facebook, you run the risk of exposing too much information. For instance, sharing your travel plans could provide a thief with the ideal timing to break into your home and clean you out. By default, Twitter posts are viewable [...]

Unblock your brain: How fun, games and nursery rhymes can help you at work

Anyone who has to put words to paper for a living encounters the dreaded blinking cursor eventually. The one that keeps blinking because you can’t think of anything to type. Well, besides your name and possibly the date. And no, that won’t get you 200 points on the SAT, despite what the kid next to [...]

Social Media Trend Watch: Facebook and Twitter go to the gamers

Normally I wouldn’t post gaming news to this site (that’s what BusyGamerNews.com is for) but the news flash that Facebook and Twitter are going to launch on Xbox 360 consoles this fall should interest everyone who works in social media and community. The game is about to change (again). It’s one thing to tweet and [...]

Not-So-Stupid Marketing Tricks: Bruno vs. Eminem

How do you solve a problem like the “Bruno” movie? You let life imitate art. Sacha Baron Cohen pulled off one of the year’s great publicity stunts Sunday at the MTV Movie Awards, in the clip viewed round the world. Susan Boyle who? Between Sunday night and Monday, it was all about the backless chaps [...]

Why I let go of RSS and embraced social media

I recently had a Twitter conversation with a former colleague whom I follow on both Twitter and Facebook. I mentioned that I had traded RSS for social media and hadn’t looked back. Despite being more active than me on both of these services, she was surprised – but thought that it made sense since all of the good links and [...]



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