Twittelator for iPad (click for larger view)

We picked up an iPad for our social media, Web consulting and copywriting business based largely on positive feedback from many people we trust on Twitter and our own great experiences using iPhones for the past two years. It’s a remarkable device, but expensive for what you get and very limited for many usage scenarios.

I’ll be blunt: The iPad is not a laptop/netbook replacement, and it’s a poor choice for anyone who really needs a full-featured Windows or Macintosh computer. The iPad is a touchscreen slate that’s limited to running approved apps from Apple’s iTunes Store and isn’t particularly good out of the box at accessing documents from your computers or file shares. And no slots or USB ports means you can’t just plug in an SD card or flash drive to access your media. Expect to purchase one or more apps to facilitate file sharing or else spend a lot of time e-mailing files to yourself!

We went with the WiFi only version to save some money and because AT&T has capped its already overpriced 3G plan. Frankly, we’d rather pay hotels for the occasional WiFi key than give AT&T a monthly stipend for so-so service we’ll rarely need.

You can (and should) add a Bluetooth keyboard to make the iPad passable for writing and light editing. You’ll have to reach up to tap the screen anytime you want to move the cursor, which takes a bit of getting used to and isn’t as efficient as using a mouse. It’s not a pressure-sensitive tablet, so it’s only moderately effective for sketching, and its built-in mike is adequate but it’s not going to replace my Zoom H2 for podcast recording.

I’ve been eyeing the ClamCase (due this fall, price unknown), which promises to give it a hard shell and attach a keyboard, making it look (and hopefully work) a little more like a laptop – but in the meantime I went with a $25 case that doubles as a stand and a $30 Vakoss TK-853-BK keyboard from Fry’s, which has different buttons to power it on and off but functions reasonably well once you get it working. (I’m pretty sure the first one I picked up was defective, but I might have just been pushing the wrong button!)

All that said, I rather like the iPad and it is highly effective for certain tasks. Namely gaming, e-mail and Twitter. I won’t dwell on games here since I’m focusing on its features as a work machine, but it is most definitely the best portable gaming device I’ve enjoyed to date – and as the founder of BusyGamerNews.com, I’ve tried nearly all of them over the years. The larger screen and fluid finger touch interface makes gaming even more fun than on the Nintendo DS, my previous go-to game portable. But unless your business is gaming, this won’t be enough to sell you on an iPad for the office.

Overall, social media is a mixed bag. The current iteration of the Facebook app is the iPhone version pixel-doubled, and this really shows its flaws under a magnifier. Sure, it works as well as the iPhone version - but the iPad deserves better here. Honestly, you’re better off just bookmarking Facebook.com on Safari, which on the iPad is more like the desktop version of the Web browser than the puny iPhone Safari app (though you will still run into the occasional mobile app restrictions and of course Flash is still completely blocked).

In the end, Twitter is where it’s at for the iPad – at least for me – and there are three apps that I’ve found that excel in different ways at helping you manage your tweet streams:

Twittelator for iPad ($5). The iPhone version of Twittelator is the gold standard for iPhone Twitter apps. It’s fast, full of useful shortcuts and – most importantly – fills in missing tweets and remembers your place if you have to quit and come back. It makes poring over hundreds of tweets reasonably efficient. The iPad version is in mostly even better than its iPhone predecessor but in a few ways takes some steps back. In landscape mode, individual tweets or streams (such as @ replies, direct messages and searches) that you select appear off to the right of your main timeline. Scrolling is fast and twitpics appear larger in the feed by default, making it easier to see whether you want a closer look. The downside is that, at this writing, it loses tweets greater than the 200 it can grab at once, doesn’t save your place if you quit, clicked links appear as an popup window instead of adjacent to your stream, and there’s no way to save images except to switch to Safari (which, again, loses your place!). But overall, getting through a couple hundred tweets is faster and more enjoyable here than with any other app I’ve tried. I’m hoping future updates address timeline bookmarking and recovery of missed tweets.

TwitePad ($2). This is sort of like the free TweetDeck – with lots of optional columns you can summon – but unlike TweetDeck (and Twittelator for iPad!) it remembers your place in the timeline and has a Web browser that opens at the far right alongside them. It even lets you open multiple links and keep them waiting as thumbnails along the bottom of the browser area. Ultimately, this isn’t as elegant as Twittelator and thus hasn’t replaced it as my primary app, at least not yet. The developer is aggressive at releasing feature-rich updates, so it’s definitely one to watch. For now, this is a good choice for Twitter accounts you monitor less often, say daily or even weekly, since it can easily fill in what you miss and it saves everything for offline reading in its own local database. For that reason alone, it’s perfect for my social media consulting!

Osfoora HD ($4). I bought this on impulse during a brief sale, and it has real potential. If you’re very methodical, you’ll appreciate the option to keep tweets marked as unread and there are up/down buttons to move through your timeline, though I found using this method slowed me down though may be useful for timelines that I need to focus on more closely (and finger scrolling is still an option). It does have those two very important features that Twittelator lacks: the ability to keep your place in the timeline if you quit and fill in missing tweets.

Other must have apps (all free):

EverNote. This is great for getting down drafts of articles while they’re fresh in your mind and then passing them to another device (e.g., PC, iPhone) through its cloud-based storage. No, I didn’t write this article on the iPad due to the level of editing required to make it sing. But if I did, I would have used EverNote.

WordPress. I’m a big fan of Windows Live Writer, but for some reason it always messes up my WordPress posts to this blog. So I thought I’d try this free app. Still, when it came time to post this article, I didn’t have the patience to try it out. But if I had a quick post with little to no complexity, it would be perfect.

iBooks and Kindle. The iPad doesn’t have the crisp display of the iPhone 4 (at least not yet), but the larger form factor makes it feel more like a solid ebook reader. I’ve avoided the Kindle and Nook because I prefer a backlit device, even if it’s not (supposedly) as good for long-term reading. I tend to read for short periods these days, and I like the flexibility to be able to switch to other apps when I want, so the iPad is now my preferred digital book platform.

Overall, it’s hard to recommend the iPad unless you find that your needs greatly overlap mine, or you can’t overcome your technolust for shiny new gadgets. Consider it a nice-to-have, particularly if you do a significant amount of work on Twitter.

You don’t have to be a professional scribe to encounter writer’s block—you don’t even have to be writing. It can be present in brainstorming sessions, project planning and yes, even tests. (I’ve been out of school for 20 years, and have taken many skills tests since then.)

Every writer develops a ritual for ridding themselves of the dreaded block—and they love to share them. The most common ones I’ve heard are exercising (”I think best when I walk”) or bathing (”I do my best thinking in the shower.”) Then, there are the unconventional ones.

A college professor once advised me to just start typing something I know by heart. His favorite was the nursery rhyme “Mary Had a Little Lamb.” (Seriously.) He believed that if you just start typing, the words will come. This was particularly impressive because back then, he used a typewriter. He would write his piece, change paper and then re-type it on a clean sheet. Eccentric, but it worked. I can only imagine how happy he was when computers came around.

My Mom, an extraordinary copywriter with a wall full of awards, has kept a copy of “A Whack On The Side of the Head: How You Can Be More Creative” in her office drawer for as long as I can remember. It’s like a grown-up version of those activity books parents get for kids before a long trip, except instead of connecting the dots and coloring, it offers puzzles, brainteasers and other exercises to get you thinking outside the proverbial box. Or just thinking, period.

I recently inherited the well-thumbed book, and I can see why she kept it close by. Not only does it stimulate the mind, it’s pretty fun, too. (I don’t remember her ever mentioning that part.) I’ve found myself thumbing through the book in the evenings just for enjoyment. But honestly, I haven’t used it much to unblock myself. When I need a whack on the side of the head, I go to Facebook and play Bejeweled Blitz.

The Bejeweled games are basic match three games (match three, get points) with a few twists. Match four-in-a-row, get a bomb. Match five-in-a-row get a power gem that eliminates all gems of the same color when you use it.

The Facebook app, which I believe is number 10,432 in the PopCap Bejeweled family, is the perfect brain stimulus for a videogame fanatic like me. It’s quick, has a built-in time limit (1 minute per game) and requires the brain to make fast decisions. An ill-placed bomb can take out a power gem before you can use it. Match three too fast, and you might miss a match four or five opportunity. Just finding matches can set your brain into overdrive, and by the way, the 10-second countdown is on.

As an added bonus, PopCap has weekly drawings for multiple prizes. Earning high scores, and more importantly, getting friends to play and earn scores, is the key to reaching the milestones required to enter. Prizes range from games to the Holy Grail, a PopCap laptop. (Good luck reaching that milestone, kids.)

But that’s all just bonus. The real value here is that I have easy access to something that stimulates my brain, has a built-in time limit and is there when I need it. Just like my mom’s book.

Although last time I looked, the book wasn’t giving away laptops.

Facebook on Xbox 360

Normally I wouldn’t post gaming news to this site (that’s what BusyGamerNews.com is for) but the news flash that Facebook and Twitter are going to launch on Xbox 360 consoles this fall should interest everyone who works in social media and community.

The game is about to change (again). It’s one thing to tweet and post status updates from a mobile phone. Typically, you’re out in the world tapping in texts about your work, meals and entertainment. Usually with bleached out twitpics of food that hopefully tastes better than it looks. We’re all used to that.

Now, expect a lot more gaming chatter. Once this feature launches as part of a long overdue Xbox 360 dashboard update, people will post pictures and achievements from their games. Trash talk will go a lot wider. And scheduling for group play of games and other activities, such as movie watching via Netflix Instant Queue parties (also launching soon), will compete with tweetups and Facebook events for your attention.

If you make your living in social media and don’t play games, now is the time to start.

UPDATE: Nintendo announced that its portable, the Nintendo DSi, will be getting Facebook integration this summer. But it will be limited to uploading images taken with the DSi’s camera. So the only impact here will be an influx of crappy low-res pictures, many with special effects such as stamps applied using the DSi’s primitive photo editing tools. Still, more evidence that social media is going to become more gamer-centric.

So when I find a code for a free game on my cherry tomatoes container, I’m inclined to give it a try. Though I was a bit dismayed at what I found:

Cherubs Tomatoes Match-3 game (click to play)

This “game” shows a lack of knowledge of the marketer’s target audience, which – as I know from my time working in casual games – is older women. Sure, it’s a Match-3 puzzler but it’s a) extremely dated and b) goes against the expectation of what a free game code should deliver.

Your average housewife has moved beyond the simple online Match-3. Games like Bejeweled Blitz and CSI – The Game are much more diverting than mindlessly matching a few branded icons together. And game codes are more typically redeemed for full-featured downloadable games, not a simple Web game that you don’t really even need a code for (the code directs you, but once you’re there you could share the link to the actual game).

The game does match with the collection of games offered in the Kid Friendly “Fun Zone” but all but the smallest children would be quickly bored by this frail offering. My own 6-year-old is already hooked on Nintendo DS and plays more complex games like Avatar and Kirby. His matching game of choice is the much deeper Pokemon Trozei. In fact, two of the three games currently in the Fun Zone (High Flying Cherubs and Make a Match) are better than this basic Match-3 clone. (The third is a print-a-PDF coloring page.)

There are a few ways this campaign could have been better conceived. The code could have unlocked a more full-featured downloadable game. Nature Sweet might have partnered with a casual game company to create a branded version of a successful franchise, such as a hidden object game (find the hidden Cherubs!) or platformer (Cherub’s jumping adventure in the land of the evil weeds!). Or they could have created a richer version of the Match-3 game with power-ups, leaderboards, and weekly prizes for top scorers.

Instead, the majority of casual game-savvy customers who take the time to enter their codes and play this game will be left with bad tastes in their mouths. Which was probably NOT the campaign’s goal.