<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>The Writer's Bloc &#187; Games</title>
	<atom:link href="http://www.writersbloc.net/category/games/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.writersbloc.net</link>
	<description>The right words make a difference.</description>
	<lastBuildDate>Thu, 22 Dec 2011 21:33:33 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.5</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Work Samples: Guide to Gaming with Kids and Hilarious Gifts</title>
		<link>http://www.writersbloc.net/2011/12/22/work-samples-guide-to-gaming-with-kids-and-hilarious-gifts/</link>
		<comments>http://www.writersbloc.net/2011/12/22/work-samples-guide-to-gaming-with-kids-and-hilarious-gifts/#comments</comments>
		<pubDate>Thu, 22 Dec 2011 21:28:44 +0000</pubDate>
		<dc:creator>Dave Kramer</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[Work Samples]]></category>
		<category><![CDATA[DS]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[gaming platforms]]></category>
		<category><![CDATA[gifts for guys]]></category>
		<category><![CDATA[hot games]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Journalism Samples]]></category>
		<category><![CDATA[Nintendo]]></category>
		<category><![CDATA[PS3]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[videogames]]></category>
		<category><![CDATA[Wii]]></category>
		<category><![CDATA[Xbox]]></category>
		<category><![CDATA[Xbox 360]]></category>

		<guid isPermaLink="false">http://www.writersbloc.net/?p=578</guid>
		<description><![CDATA[It&#8217;s been a long time since I&#8217;ve written an article with a byline (November 2009, in fact!), but I was hit up by MSN Lifestyle  to contribute two pieces this holiday:
The Guide to Gaming With Your Kids is designed to help grown-ups who are not gamers learn enough to get started and bond with their kids [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s been a long time since I&#8217;ve written an article with a byline (<a href="http://www.writersbloc.net/2009/11/19/work-sample-msn-lifestyle-article-on-shopping-innovations/">November 2009</a>, in fact!), but I was hit up by MSN Lifestyle  to contribute two pieces this holiday:</p>
<div id="attachment_579" class="wp-caption alignnone" style="width: 310px"><a href="http://lifestyle.msn.com/your-life/fatherhood-survival-guide/staticslideshow.aspx?cp-documentid=31470429&amp;GT1=32131"><img class="size-medium wp-image-579" title="The Guide to Gaming With Your Kids" src="http://www.writersbloc.net/wordpress/wp-content/uploads/2011/12/gameguide-300x207.jpg" alt="The Guide to Gaming With Your Kids" width="300" height="207" /></a><p class="wp-caption-text">The Guide to Gaming With Your Kids</p></div>
<p><a href="http://lifestyle.msn.com/your-life/fatherhood-survival-guide/staticslideshow.aspx?cp-documentid=31470429&amp;amp;GT1=32131">The Guide to Gaming With Your Kids</a> is designed to help grown-ups who are not gamers learn enough to get started and bond with their kids over videogames. The piece starts with the benefits of gaming, shares some common lingo, examines all of the major gaming platforms, offers guidance for online safety and then suggests a few hot games that are family friendly (these were my choices, not any sponsor&#8217;s). I received a lot of positive feedback on this article (which turned into a slideshow). I really hope it helps a lot of parents find common ground with their kids and, potentially, enjoy games for themselves.</p>
<div id="attachment_580" class="wp-caption alignnone" style="width: 310px"><a href="http://lifestyle.msn.com/your-life/sponsored-gallery/staticslideshow.aspx?cp-documentid=31659878"><img class="size-medium wp-image-580" title="Hilarious Gifts for Male Friends and Coworkers" src="http://www.writersbloc.net/wordpress/wp-content/uploads/2011/12/hilariousgifts-300x218.jpg" alt="Hilarious Gifts for Male Friends and Coworkers" width="300" height="218" /></a><p class="wp-caption-text">Hilarious Gifts for Male Friends and Coworkers</p></div>
<p><a href="http://lifestyle.msn.com/your-life/sponsored-gallery/staticslideshow.aspx?cp-documentid=31659878">Hilarious Gifts for Male Friends and Coworkers</a> is basically just a gift guide, but one that is intended more to provide laughs than actual guidance on presents to buy. Some of the items are exorbitantly priced, a few are really gross and I&#8217;ve had reports that a couple items are already sold out indefinitely. But, again, that&#8217;s not the point. Just knowing that these things exist was enough for me (well, except for the plush Portal turret &#8211; we really did buy one of those to guard the Christmas tree!). I basically scoured the Internet for products that made me laugh, and then wrote up descriptions that I hoped would extend the laughs even further. The assignment actually morphed from one that was a general guide to funny gifts for guys to one targeted specifically at coworkers, so I had to make a few edits to make it work. One of my favorites, the toilet mug, had to be altered most. My original caption was written from the point of view of a spouse or live-in mate, not a fellow employee:</p>
<blockquote><p>Sure, this thing is pretty disgusting, especially when it&#8217;s filled with his favorite dark brown beverage. And, if you&#8217;re his significant other, he&#8217;ll definitely bring it out when your parents are in town. If you&#8217;re really lucky, he&#8217;ll delegate it to the bathroom and let the dog drink water out of it. (That never gets old!)</p>
<p>You&#8217;re right, there&#8217;s no really upside to this present after the initial peals of amusement wear off. You&#8217;ll have no other recourse but to destroy it and blame the dishwasher. Again.</p></blockquote>
<p>It&#8217;s worth noting that both of these are slideshows, and both have lengthy intros and captions. I wrote as long as I felt was needed to tell each story &#8211; or in the case of the gift guide, make it entertaining. I typically write much shorter copy (headlines and captions, mostly) in my everyday work, but I left the topics dictate length here and made it modular enough that the editors could easily cut elements without damaging the whole if they felt it didn&#8217;t fit the space. I was actually surprised at how little changed from my final drafts.</p>
<a href="http://www.addtoany.com/add_to/facebook?linkurl=http%3A%2F%2Fwww.writersbloc.net%2F2011%2F12%2F22%2Fwork-samples-guide-to-gaming-with-kids-and-hilarious-gifts%2F&amp;linkname=Work%20Samples%3A%20Guide%20to%20Gaming%20with%20Kids%20and%20Hilarious%20Gifts" title="Facebook" rel="nofollow" target="_blank"><img src="http://www.writersbloc.net/wordpress/wp-content/plugins/add-to-any/icons/facebook.png" width="16" height="16" alt="Facebook"/></a> <a href="http://www.addtoany.com/add_to/twitter?linkurl=http%3A%2F%2Fwww.writersbloc.net%2F2011%2F12%2F22%2Fwork-samples-guide-to-gaming-with-kids-and-hilarious-gifts%2F&amp;linkname=Work%20Samples%3A%20Guide%20to%20Gaming%20with%20Kids%20and%20Hilarious%20Gifts" title="Twitter" rel="nofollow" target="_blank"><img src="http://www.writersbloc.net/wordpress/wp-content/plugins/add-to-any/icons/twitter.png" width="16" height="16" alt="Twitter"/></a> <a href="http://www.addtoany.com/add_to/linkedin?linkurl=http%3A%2F%2Fwww.writersbloc.net%2F2011%2F12%2F22%2Fwork-samples-guide-to-gaming-with-kids-and-hilarious-gifts%2F&amp;linkname=Work%20Samples%3A%20Guide%20to%20Gaming%20with%20Kids%20and%20Hilarious%20Gifts" title="LinkedIn" rel="nofollow" target="_blank"><img src="http://www.writersbloc.net/wordpress/wp-content/plugins/add-to-any/icons/linkedin.png" width="16" height="16" alt="LinkedIn"/></a> <a class="a2a_dd addtoany_share_save" href="http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fwww.writersbloc.net%2F2011%2F12%2F22%2Fwork-samples-guide-to-gaming-with-kids-and-hilarious-gifts%2F&amp;linkname=Work%20Samples%3A%20Guide%20to%20Gaming%20with%20Kids%20and%20Hilarious%20Gifts">Share or E-mail This Post</a>]]></content:encoded>
			<wfw:commentRss>http://www.writersbloc.net/2011/12/22/work-samples-guide-to-gaming-with-kids-and-hilarious-gifts/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Do these people look like they want to help you? A customer support big phish story</title>
		<link>http://www.writersbloc.net/2010/10/19/do-these-people-look-like-they-want-to-help-you-a-customer-support-big-phish-story/</link>
		<comments>http://www.writersbloc.net/2010/10/19/do-these-people-look-like-they-want-to-help-you-a-customer-support-big-phish-story/#comments</comments>
		<pubDate>Tue, 19 Oct 2010 22:12:21 +0000</pubDate>
		<dc:creator>Dave Kramer</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[Customer Focus]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[phishing]]></category>
		<category><![CDATA[scam]]></category>
		<category><![CDATA[spam]]></category>
		<category><![CDATA[support]]></category>

		<guid isPermaLink="false">http://www.writersbloc.net/?p=497</guid>
		<description><![CDATA[You probably get loads of spam. And you probably have noticed that some of those mails try to trick you (phish) personal details, such as credit card numbers and personally identifiable details that could be used to scam you. And these phishers are getting smarter.
Once happy to prey only on newbies and the truly stupid, [...]]]></description>
			<content:encoded><![CDATA[<p>You probably get loads of spam. And you probably have noticed that some of those mails try to trick you (phish) personal details, such as credit card numbers and personally identifiable details that could be used to scam you. And these phishers are getting smarter.</p>
<p>Once happy to prey only on newbies and the truly stupid, phishing mailers used to send poorly written, typo ridden messages that were easily sniffed out by Internet veterans. But not so much these days.</p>
<p>I got an e-mail recently that looked like it might have been legit. It claimed I had a Battle.net account which had its password recently changed. And if I didn&#8217;t initiate this change, I should contact Blizzard support to reclaim it.</p>
<blockquote><p>Hello,</p>
<p>This is an automated notification regarding your Battle.net account. Some or all of your contact information was recently modified through the Account Management website.</p>
<p>*** If you made recent account changes, please disregard this automatic notification.</p>
<p>*** If you did NOT make any changes to your account, we recommend you log in to Account Management review your account settings.</p>
<p>If you cannot sign into Account Management using the link above, or if unauthorized changes continue to happen, please contact Blizzard Billing &amp; Account Services for further assistance.</p>
<p>Billing &amp; Account Services can be reached at 1-800-59-BLIZZARD (1-800-592-5499 Mon-Fri, 8AM-8PM Pacific Time) or at billing@blizzard.com.</p>
<p>Account security is solely the responsibility of the accountholder. Please be advised that in the event of a compromised account, Blizzard representatives will typically lock the account. In these cases the Account Administration team will require faxed receipt of ID materials before releasing the account for play.</p>
<p>Regards,</p>
<p>The Battle.net Support Team<br />
Blizzard Entertainment<br />
www.blizzard.com/support<br />
Online Privacy Policy</p></blockquote>
<p>These sorts of mails are commonly triggered for security reasons, so it gave me pause. Did I have a Battle.net account? It was entirely possible. Could someone have hacked it? Certainly. Did the mail come to the e-mail address I would have used when creating such an account? Yes, in fact, it did &#8211; an account that until now had been mostly free of spam. And those do appear to be legitimate phone and e-mail support options (they&#8217;re banking that you&#8217;ll choose the easy method and just click the link).</p>
<p>So I did the smart thing and visited Blizzard support. But I did NOT use any of the links in the e-mail I received. E-mail links are easily diverted to addresses that look remarkably legit but are really fronts for data thieves. No, I typed in a search and found the verified Blizzard support page, which looked like this:</p>
<div id="attachment_498" class="wp-caption alignnone" style="width: 471px"><img class="size-full wp-image-498  " title="Blizzard Support page" src="http://www.writersbloc.net/wordpress/wp-content/uploads/2010/10/blizzardsupport-crop.jpg" alt="Blizzard Support page" width="461" height="214" /><p class="wp-caption-text">Do these folks make you feel warm inside? Maybe from the blood spilling from your entrails.</p></div>
<p>What do you think of this page? Does it look warm and inviting? Do the characters portrayed on it suggest that helpful support personnel are standing by, ready to help you through whatever problem you might be facing down?</p>
<p>No. The woman looks like she&#8217;s piercing your soul with her silvery eyes and considering whether you&#8217;d make a tasty snack for her pet serpent. The dude on the right looks like he&#8217;d be sneering at your Level 1 Dwarf except that he&#8217;s decided that you&#8217;re beneath his contempt and will roundly ignore you should you attempt to engage him in conversation.</p>
<p>Probably not what Blizzard was going for, unless their goal is to sacrifice customer service for reduced support volume.</p>
<p>Despite the icy virtual reception, I submitted my support request. I only asked whether I ever had an account with them attached to the e-mail address that received the notification mail. It took a follow-up to clear up the issue to my satisfaction. This is a common problem with support &#8211; they don&#8217;t actually read the message, they scan it for keywords and then cut and paste canned responses. Here&#8217;s what I got back:</p>
<blockquote><p>Thank you for contacting Blizzard! My name is Charli and I am from Blizzard&#8217;s Account and Technical Services department. I have read through your e-mail and would be happy to assist you. We have recently seen an increase in phishing attempts which pose a real threat for account security. As a friendly reminder, many scams will ask you for your password, which is something Blizzard Entertainment will *NEVER* do.</p>
<p>You may wish to review the following links for more information on phishing emails:</p>
<p>     &#8211; Types of Account Thefts: http://us.battle.net/security/types.html</p>
<p>     &#8211; How to tell if the email you received is legitimate: http://us.blizzard.com/support/article/30828</p>
<p>     &#8211; Information concerning email scams, examples of phishing emails, and what to do in the event you have received a phishing email can be found on the Customer Service Forum here: http://forums.worldofwarcraft.com/thread.html?topicId=965511383</p>
<p>Add a Battle.net authenticator to the account and receive an exclusive Corehound pet! Information about this security device can be found here: http://us.blizzard.com/support/article/BLIZZARDAUTH.</p>
<p>If you feel you may have responded to a phishing email, and are unable to access the account, please contact Account &amp; Technical Services. With proper verification our representatives may be able to assist you in recovering the account. Our contact information can be found at http://blizzard.com/support/article/cs.</p></blockquote>
<p>Charli could be a guy or a girl, so I don&#8217;t know if it was the ice princess or that sneering dude who replied. To his or her credit, s/he did allude to the fact that it could be a phishing scam &#8211; but did not state what I actually wanted to know. A simple &#8220;The email address used to contact us is not and has never been registered to a Battle.net or World of Warcraft account&#8221; would have satisfied me. Which is what I eventually got, when I pressed for a more specific answer.</p>
<p>Since then, I have received several more &#8220;notifications&#8221; from the <em>Society of Not Really Blizzard Phishers</em>, including a notice of &#8220;Suspicious Activity &#8211; Account Locked&#8221; for my non-existent World of Warcraft account.</p>
<p>If there&#8217;s a silver lining here, apart from the fact that I avoided clicking what I can now see is a very suspicious link, is Blizzard&#8217;s concise white list messaging. I&#8217;ve written white list messages myself for various organizations in my roles as communications director and community manager, and this is a good one. Short, sweet and detailed:</p>
<blockquote><p>Please be aware that if your email service or software utilizes restrictive junk or &#8220;spam&#8221; filters, you may not be able to receive important emails from our support department. This can often include critical account notices, password recovery, and billing confirmation. If such filters are in place, these messages may wind up in a junk folder, or even be deleted automatically.</p>
<p>To ensure you are able to receive support messages, please review the following options:</p>
<p>Do not use the &#8220;Spam&#8221;, &#8220;Junk&#8221;, or &#8220;Junk Mail&#8221; buttons to delete emails from Blizzard Entertainment. If this happens it may not only prevent you from getting important emails, but your mail service may start blocking ALL Blizzard Entertainment emails of any kind, for ALL its subscribers.</p>
<p>Check your &#8220;Junk Folder&#8221; or &#8220;Spam Folder&#8221; and make sure you do not see any official emails there. If you see any, be sure to mark them as &#8220;Not Junk&#8221; or &#8220;Not Spam&#8221; so that messages are not improperly filtered in the future.</p>
<p>Add our email addresses to your Address book or &#8220;Safe Sender&#8221; list:</p>
<ul>
<li>support@blizzard.com</li>
<li>billing@blizzard.com</li>
<li>wowtech@blizzard.com</li>
<li>wowgm@blizzard.com</li>
<li>*@blizzard.com</li>
</ul>
<p>Following these steps should ensure that you receive all the messages from Blizzard Entertainment. If you have any questions or concerns, please don&#8217;t hesitate to let us know.</p></blockquote>
<p>Now, if they could just convince us they really do want to have a dialog with their customers!</p>
<a href="http://www.addtoany.com/add_to/facebook?linkurl=http%3A%2F%2Fwww.writersbloc.net%2F2010%2F10%2F19%2Fdo-these-people-look-like-they-want-to-help-you-a-customer-support-big-phish-story%2F&amp;linkname=Do%20these%20people%20look%20like%20they%20want%20to%20help%20you%3F%20A%20customer%20support%20big%20phish%20story" title="Facebook" rel="nofollow" target="_blank"><img src="http://www.writersbloc.net/wordpress/wp-content/plugins/add-to-any/icons/facebook.png" width="16" height="16" alt="Facebook"/></a> <a href="http://www.addtoany.com/add_to/twitter?linkurl=http%3A%2F%2Fwww.writersbloc.net%2F2010%2F10%2F19%2Fdo-these-people-look-like-they-want-to-help-you-a-customer-support-big-phish-story%2F&amp;linkname=Do%20these%20people%20look%20like%20they%20want%20to%20help%20you%3F%20A%20customer%20support%20big%20phish%20story" title="Twitter" rel="nofollow" target="_blank"><img src="http://www.writersbloc.net/wordpress/wp-content/plugins/add-to-any/icons/twitter.png" width="16" height="16" alt="Twitter"/></a> <a href="http://www.addtoany.com/add_to/linkedin?linkurl=http%3A%2F%2Fwww.writersbloc.net%2F2010%2F10%2F19%2Fdo-these-people-look-like-they-want-to-help-you-a-customer-support-big-phish-story%2F&amp;linkname=Do%20these%20people%20look%20like%20they%20want%20to%20help%20you%3F%20A%20customer%20support%20big%20phish%20story" title="LinkedIn" rel="nofollow" target="_blank"><img src="http://www.writersbloc.net/wordpress/wp-content/plugins/add-to-any/icons/linkedin.png" width="16" height="16" alt="LinkedIn"/></a> <a class="a2a_dd addtoany_share_save" href="http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fwww.writersbloc.net%2F2010%2F10%2F19%2Fdo-these-people-look-like-they-want-to-help-you-a-customer-support-big-phish-story%2F&amp;linkname=Do%20these%20people%20look%20like%20they%20want%20to%20help%20you%3F%20A%20customer%20support%20big%20phish%20story">Share or E-mail This Post</a>]]></content:encoded>
			<wfw:commentRss>http://www.writersbloc.net/2010/10/19/do-these-people-look-like-they-want-to-help-you-a-customer-support-big-phish-story/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The case for iPad as a business portable</title>
		<link>http://www.writersbloc.net/2010/07/21/the-case-for-ipad-as-a-business-portable/</link>
		<comments>http://www.writersbloc.net/2010/07/21/the-case-for-ipad-as-a-business-portable/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 17:23:23 +0000</pubDate>
		<dc:creator>Dave Kramer</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Work Tools]]></category>
		<category><![CDATA[iPhone]]></category>

		<guid isPermaLink="false">http://www.writersbloc.net/?p=404</guid>
		<description><![CDATA[We picked up an iPad for our social media, Web consulting and copywriting business based largely on positive feedback from many people we trust on Twitter and our own great experiences using iPhones for the past two years. It&#8217;s a remarkable device, but expensive for what you get and very limited for many usage scenarios.
I&#8217;ll [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_405" class="wp-caption alignright" style="width: 310px"><a href="http://www.writersbloc.net/wordpress/wp-content/uploads/2010/07/ipad.jpg" target="_blank"><img class="size-medium wp-image-405 " title="Twittelator for iPad" src="http://www.writersbloc.net/wordpress/wp-content/uploads/2010/07/ipad-300x225.jpg" alt="Twittelator for iPad (click for larger view)" width="300" height="225" /></a><p class="wp-caption-text">Twittelator for iPad (click for larger view)</p></div>
<p>We picked up an iPad for our social media, Web consulting and copywriting business based largely on positive feedback from many people we trust on Twitter and our own great experiences using iPhones for the past two years. It&#8217;s a remarkable device, but expensive for what you get and very limited for many usage scenarios.</p>
<p>I&#8217;ll be blunt: The iPad is not a laptop/netbook replacement, and it&#8217;s a poor choice for anyone who really needs a full-featured Windows or Macintosh computer. The iPad is a touchscreen slate that&#8217;s limited to running approved apps from Apple&#8217;s iTunes Store and isn&#8217;t particularly good out of the box at accessing documents from your computers or file shares. And no slots or USB ports means you can&#8217;t just plug in an SD card or flash drive to access your media. Expect to purchase one or more apps to facilitate file sharing or else spend a lot of time e-mailing files to yourself!</p>
<p>We went with the WiFi only version to save some money and because AT&amp;T has capped its already overpriced 3G plan. Frankly, we&#8217;d rather pay hotels for the occasional WiFi key than give AT&amp;T a monthly stipend for so-so service we&#8217;ll rarely need.</p>
<p>You can (and should) add a Bluetooth keyboard to make the iPad passable for writing and light editing. You&#8217;ll have to reach up to tap the screen anytime you want to move the cursor, which takes a bit of getting used to and isn&#8217;t as efficient as using a mouse. It&#8217;s not a pressure-sensitive tablet, so it&#8217;s only moderately effective for sketching, and its built-in mike is adequate but it&#8217;s not going to replace my Zoom H2 for podcast recording.</p>
<p>I&#8217;ve been eyeing the <a href="http://clamcase.com/">ClamCase</a> (due this fall, price unknown), which promises to give it a hard shell and attach a keyboard, making it look (and hopefully work) a little more like a laptop &#8211; but in the meantime I went with a $25 case that doubles as a stand and a $30 Vakoss TK-853-BK keyboard from Fry&#8217;s, which has different buttons to power it on and off but functions reasonably well once you get it working. (I&#8217;m pretty sure the first one I picked up was defective, but I might have just been pushing the wrong button!)</p>
<p>All that said, I rather like the iPad and it is highly effective for certain tasks. Namely gaming, e-mail and Twitter. I won&#8217;t dwell on games here since I&#8217;m focusing on its features as a work machine, but it is most definitely the best portable gaming device I&#8217;ve enjoyed to date &#8211; and as the founder of <a href="http://BusyGamerNews.com">BusyGamerNews.com</a>, I&#8217;ve tried nearly all of them over the years. The larger screen and fluid finger touch interface makes gaming even more fun than on the Nintendo DS, my previous go-to game portable. But unless your business is gaming, this won&#8217;t be enough to sell you on an iPad for the office.</p>
<p>Overall, social media is a mixed bag. The current iteration of the Facebook app is the iPhone version pixel-doubled, and this really shows its flaws under a magnifier. Sure, it works as well as the iPhone version - but the iPad deserves better here. Honestly, you&#8217;re better off just bookmarking Facebook.com on Safari, which on the iPad is more like the desktop version of the Web browser than the puny iPhone Safari app (though you will still run into the occasional mobile app restrictions and of course Flash is still completely blocked).</p>
<p>In the end, Twitter is where it&#8217;s at for the iPad &#8211; at least for me &#8211; and there are three apps that I&#8217;ve found that excel in different ways at helping you manage your tweet streams:</p>
<p><strong>Twittelator for iPad</strong> ($5). The iPhone version of Twittelator is the gold standard for iPhone Twitter apps. It&#8217;s fast, full of useful shortcuts and &#8211; most importantly &#8211; fills in missing tweets and remembers your place if you have to quit and come back. It makes poring over hundreds of tweets reasonably efficient. The iPad version is in mostly even better than its iPhone predecessor but in a few ways takes some steps back. In landscape mode, individual tweets or streams (such as @ replies, direct messages and searches) that you select appear off to the right of your main timeline. Scrolling is fast and twitpics appear larger in the feed by default, making it easier to see whether you want a closer look. The downside is that, at this writing, it loses tweets greater than the 200 it can grab at once, doesn&#8217;t save your place if you quit, clicked links appear as an popup window instead of adjacent to your stream, and there&#8217;s no way to save images except to switch to Safari (which, again, loses your place!). But overall, getting through a couple hundred tweets is faster and more enjoyable here than with any other app I&#8217;ve tried. I&#8217;m hoping future updates address timeline bookmarking and recovery of missed tweets.</p>
<p><strong>TwitePad</strong> ($2). This is sort of like the free TweetDeck &#8211; with lots of optional columns you can summon &#8211; but unlike TweetDeck (and Twittelator for iPad!) it remembers your place in the timeline and has a Web browser that opens at the far right alongside them. It even lets you open multiple links and keep them waiting as thumbnails along the bottom of the browser area. Ultimately, this isn&#8217;t as elegant as Twittelator and thus hasn&#8217;t replaced it as my primary app, at least not yet. The developer is aggressive at releasing feature-rich updates, so it&#8217;s definitely one to watch. For now, this is a good choice for Twitter accounts you monitor less often, say daily or even weekly, since it can easily fill in what you miss and it saves everything for offline reading in its own local database. For that reason alone, it&#8217;s perfect for my social media consulting!</p>
<p><strong>Osfoora HD</strong> ($4). I bought this on impulse during a brief sale, and it has real potential. If you&#8217;re very methodical, you&#8217;ll appreciate the option to keep tweets marked as unread and there are up/down buttons to move through your timeline, though I found using this method slowed me down though may be useful for timelines that I need to focus on more closely (and finger scrolling is still an option). It does have those two very important features that Twittelator lacks: the ability to keep your place in the timeline if you quit and fill in missing tweets.</p>
<p>Other must have apps (all free):</p>
<p><strong>EverNote</strong>. This is great for getting down drafts of articles while they&#8217;re fresh in your mind and then passing them to another device (e.g., PC, iPhone) through its cloud-based storage. No, I didn&#8217;t write this article on the iPad due to the level of editing required to make it sing. But if I did, I would have used EverNote.</p>
<p><strong>WordPress</strong>. I&#8217;m a big fan of Windows Live Writer, but for some reason it always messes up my WordPress posts to this blog. So I thought I&#8217;d try this free app. Still, when it came time to post this article, I didn&#8217;t have the patience to try it out. But if I had a quick post with little to no complexity, it would be perfect.</p>
<p><strong>iBooks</strong> and <strong>Kindle</strong>. The iPad doesn&#8217;t have the crisp display of the iPhone 4 (at least not yet), but the larger form factor makes it feel more like a solid ebook reader. I&#8217;ve avoided the Kindle and Nook because I prefer a backlit device, even if it&#8217;s not (supposedly) as good for long-term reading. I tend to read for short periods these days, and I like the flexibility to be able to switch to other apps when I want, so the iPad is now my preferred digital book platform.</p>
<p>Overall, it&#8217;s hard to recommend the iPad unless you find that your needs greatly overlap mine, or you can&#8217;t overcome your technolust for shiny new gadgets. Consider it a nice-to-have, particularly if you do a significant amount of work on Twitter.</p>
<a href="http://www.addtoany.com/add_to/facebook?linkurl=http%3A%2F%2Fwww.writersbloc.net%2F2010%2F07%2F21%2Fthe-case-for-ipad-as-a-business-portable%2F&amp;linkname=The%20case%20for%20iPad%20as%20a%20business%20portable" title="Facebook" rel="nofollow" target="_blank"><img src="http://www.writersbloc.net/wordpress/wp-content/plugins/add-to-any/icons/facebook.png" width="16" height="16" alt="Facebook"/></a> <a href="http://www.addtoany.com/add_to/twitter?linkurl=http%3A%2F%2Fwww.writersbloc.net%2F2010%2F07%2F21%2Fthe-case-for-ipad-as-a-business-portable%2F&amp;linkname=The%20case%20for%20iPad%20as%20a%20business%20portable" title="Twitter" rel="nofollow" target="_blank"><img src="http://www.writersbloc.net/wordpress/wp-content/plugins/add-to-any/icons/twitter.png" width="16" height="16" alt="Twitter"/></a> <a href="http://www.addtoany.com/add_to/linkedin?linkurl=http%3A%2F%2Fwww.writersbloc.net%2F2010%2F07%2F21%2Fthe-case-for-ipad-as-a-business-portable%2F&amp;linkname=The%20case%20for%20iPad%20as%20a%20business%20portable" title="LinkedIn" rel="nofollow" target="_blank"><img src="http://www.writersbloc.net/wordpress/wp-content/plugins/add-to-any/icons/linkedin.png" width="16" height="16" alt="LinkedIn"/></a> <a class="a2a_dd addtoany_share_save" href="http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fwww.writersbloc.net%2F2010%2F07%2F21%2Fthe-case-for-ipad-as-a-business-portable%2F&amp;linkname=The%20case%20for%20iPad%20as%20a%20business%20portable">Share or E-mail This Post</a>]]></content:encoded>
			<wfw:commentRss>http://www.writersbloc.net/2010/07/21/the-case-for-ipad-as-a-business-portable/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Unblock your brain: How fun, games and nursery rhymes can help you at work</title>
		<link>http://www.writersbloc.net/2009/06/11/unblock-your-brain-how-fun-games-and-nursery-rhymes-can-help-you-at-work/</link>
		<comments>http://www.writersbloc.net/2009/06/11/unblock-your-brain-how-fun-games-and-nursery-rhymes-can-help-you-at-work/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 17:26:41 +0000</pubDate>
		<dc:creator>Jacqui Kramer</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Games]]></category>

		<guid isPermaLink="false">http://www.writersbloc.net/?p=174</guid>
		<description><![CDATA[Anyone who has to put words to paper for a living encounters the dreaded blinking cursor eventually. The one that keeps blinking because you can&#8217;t think of anything to type. Well, besides your name and possibly the date. And no, that won’t get you 200 points on the SAT, despite what the kid next to [...]]]></description>
			<content:encoded><![CDATA[<p>Anyone who has to put words to paper for a living encounters the dreaded blinking cursor eventually. The one that keeps blinking because you can&#8217;t think of anything to type. Well, besides your name and possibly the date. And no, that won’t get you 200 points on the SAT, despite what the kid next to you said.</p>
<p>You don&#8217;t have to be a professional scribe to encounter writer&#8217;s block—you don’t even have to be writing. It can be present in brainstorming sessions, project planning and yes, even tests. (I’ve been out of school for 20 years, and have taken many skills tests since then.)</p>
<p>Every writer develops a ritual for ridding themselves of the dreaded block—and they love to share them. The most common ones I&#8217;ve heard are exercising (&#8221;I think best when I walk&#8221;) or bathing (&#8221;I do my best thinking in the shower.&#8221;) Then, there are the unconventional ones.</p>
<p>A college professor once advised me to just start typing something I know by heart. His favorite was the nursery rhyme &#8220;Mary Had a Little Lamb.&#8221; (Seriously.) He believed that if you just start typing, the words will come. This was particularly impressive because back then, he used a typewriter. He would write his piece, change paper and then re-type it on a clean sheet. Eccentric, but it worked. I can only imagine how happy he was when computers came around.</p>
<p>My Mom, an extraordinary copywriter with a wall full of awards, has kept a copy of &#8220;<a href="http://www.amazon.com/Whack-Side-Head-More-Creative/dp/0446674559">A Whack On The Side of the Head: How You Can Be More Creative</a>&#8221; in her office drawer for as long as I can remember. It&#8217;s like a grown-up version of those activity books parents get for kids before a long trip, except instead of connecting the dots and coloring, it offers puzzles, brainteasers and other exercises to get you thinking outside the proverbial box. Or just thinking, period.</p>
<p>I recently inherited the well-thumbed book, and I can see why she kept it close by. Not only does it stimulate the mind, it&#8217;s pretty fun, too. (I don’t remember her ever mentioning that part.) I&#8217;ve found myself thumbing through the book in the evenings just for enjoyment. But honestly, I haven’t used it much to unblock myself. When I need a whack on the side of the head, I go to Facebook and play <a href="http://apps.facebook.com/bejeweledblitz/">Bejeweled Blitz</a>.</p>
<p>The Bejeweled games are basic match three games (match three, get points) with a few twists. Match four-in-a-row, get a bomb. Match five-in-a-row get a power gem that eliminates all gems of the same color when you use it.</p>
<p>The Facebook app, which I believe is number 10,432 in the PopCap Bejeweled family, is the perfect brain stimulus for a videogame fanatic like me. It’s quick, has a built-in time limit (1 minute per game) and requires the brain to make fast decisions. An ill-placed bomb can take out a power gem before you can use it. Match three too fast, and you might miss a match four or five opportunity. Just finding matches can set your brain into overdrive, and by the way, the 10-second countdown is on.</p>
<p>As an added bonus, PopCap has weekly drawings for multiple prizes. Earning high scores, and more importantly, getting friends to play and earn scores, is the key to reaching the milestones required to enter. Prizes range from games to the Holy Grail, a PopCap laptop. (Good luck reaching that milestone, kids.)</p>
<p>But that&#8217;s all just bonus. The real value here is that I have easy access to something that stimulates my brain, has a built-in time limit and is there when I need it. Just like my mom&#8217;s book.</p>
<p>Although last time I looked, the book wasn&#8217;t giving away laptops.</p>
<a href="http://www.addtoany.com/add_to/facebook?linkurl=http%3A%2F%2Fwww.writersbloc.net%2F2009%2F06%2F11%2Funblock-your-brain-how-fun-games-and-nursery-rhymes-can-help-you-at-work%2F&amp;linkname=Unblock%20your%20brain%3A%20How%20fun%2C%20games%20and%20nursery%20rhymes%20can%20help%20you%20at%20work" title="Facebook" rel="nofollow" target="_blank"><img src="http://www.writersbloc.net/wordpress/wp-content/plugins/add-to-any/icons/facebook.png" width="16" height="16" alt="Facebook"/></a> <a href="http://www.addtoany.com/add_to/twitter?linkurl=http%3A%2F%2Fwww.writersbloc.net%2F2009%2F06%2F11%2Funblock-your-brain-how-fun-games-and-nursery-rhymes-can-help-you-at-work%2F&amp;linkname=Unblock%20your%20brain%3A%20How%20fun%2C%20games%20and%20nursery%20rhymes%20can%20help%20you%20at%20work" title="Twitter" rel="nofollow" target="_blank"><img src="http://www.writersbloc.net/wordpress/wp-content/plugins/add-to-any/icons/twitter.png" width="16" height="16" alt="Twitter"/></a> <a href="http://www.addtoany.com/add_to/linkedin?linkurl=http%3A%2F%2Fwww.writersbloc.net%2F2009%2F06%2F11%2Funblock-your-brain-how-fun-games-and-nursery-rhymes-can-help-you-at-work%2F&amp;linkname=Unblock%20your%20brain%3A%20How%20fun%2C%20games%20and%20nursery%20rhymes%20can%20help%20you%20at%20work" title="LinkedIn" rel="nofollow" target="_blank"><img src="http://www.writersbloc.net/wordpress/wp-content/plugins/add-to-any/icons/linkedin.png" width="16" height="16" alt="LinkedIn"/></a> <a class="a2a_dd addtoany_share_save" href="http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fwww.writersbloc.net%2F2009%2F06%2F11%2Funblock-your-brain-how-fun-games-and-nursery-rhymes-can-help-you-at-work%2F&amp;linkname=Unblock%20your%20brain%3A%20How%20fun%2C%20games%20and%20nursery%20rhymes%20can%20help%20you%20at%20work">Share or E-mail This Post</a>]]></content:encoded>
			<wfw:commentRss>http://www.writersbloc.net/2009/06/11/unblock-your-brain-how-fun-games-and-nursery-rhymes-can-help-you-at-work/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media Trend Watch: Facebook and Twitter go to the gamers</title>
		<link>http://www.writersbloc.net/2009/06/01/socialmedia-trend-watch-facebook-and-twitter-go-to-the-gamers/</link>
		<comments>http://www.writersbloc.net/2009/06/01/socialmedia-trend-watch-facebook-and-twitter-go-to-the-gamers/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 05:04:42 +0000</pubDate>
		<dc:creator>Dave Kramer</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[facebookonxbox]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[integration]]></category>
		<category><![CDATA[Nintendo]]></category>
		<category><![CDATA[trend]]></category>
		<category><![CDATA[Xbox]]></category>

		<guid isPermaLink="false">http://www.writersbloc.net/?p=139</guid>
		<description><![CDATA[Normally I wouldn&#8217;t post gaming news to this site (that&#8217;s what BusyGamerNews.com is for) but the news flash that Facebook and Twitter are going to launch on Xbox 360 consoles this fall should interest everyone who works in social media and community.
The game is about to change (again). It&#8217;s one thing to tweet and post [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_140" class="wp-caption alignright" style="width: 310px"><a href="http://www.writersbloc.net/wordpress/wp-content/uploads/2009/06/facebookonxbox360.jpg" target="_new"><img class="size-medium wp-image-140" title="facebookonxbox360" src="http://www.writersbloc.net/wordpress/wp-content/uploads/2009/06/facebookonxbox360-300x163.jpg" alt="Facebook on Xbox 360 (click to enlarge)" width="300" height="163" /></a><p class="wp-caption-text">Facebook on Xbox 360</p></div>
<p>Normally I wouldn&#8217;t post gaming news to this site (that&#8217;s what <a href="http://BusyGamerNews.com">BusyGamerNews.com</a> is for) but the news flash that Facebook and Twitter are going to launch on Xbox 360 consoles this fall should interest everyone who works in social media and community.</p>
<p>The game is about to change (again). It&#8217;s one thing to tweet and post status updates from a mobile phone. Typically, you&#8217;re out in the world tapping in texts about your work, meals and entertainment. Usually with bleached out twitpics of food that hopefully tastes better than it looks. We&#8217;re all used to that.</p>
<p>Now, expect a lot more gaming chatter. Once this feature launches as part of a long overdue Xbox 360 dashboard update, people will post pictures and achievements from their games. Trash talk will go a lot wider. And scheduling for group play of games and other activities, such as movie watching via Netflix Instant Queue parties (also launching soon), will compete with tweetups and Facebook events for your attention.</p>
<p>If you make your living in social media and don&#8217;t play games, now is the time to start.</p>
<p>UPDATE: Nintendo announced that its portable, the Nintendo DSi, will be getting Facebook integration this summer. But it will be limited to uploading images taken with the DSi&#8217;s camera. So the only impact here will be an influx of crappy low-res pictures, many with special effects such as stamps applied using the DSi&#8217;s primitive photo editing tools. Still, more evidence that social media is going to become more gamer-centric.</p>
<a href="http://www.addtoany.com/add_to/facebook?linkurl=http%3A%2F%2Fwww.writersbloc.net%2F2009%2F06%2F01%2Fsocialmedia-trend-watch-facebook-and-twitter-go-to-the-gamers%2F&amp;linkname=Social%20Media%20Trend%20Watch%3A%20Facebook%20and%20Twitter%20go%20to%20the%20gamers" title="Facebook" rel="nofollow" target="_blank"><img src="http://www.writersbloc.net/wordpress/wp-content/plugins/add-to-any/icons/facebook.png" width="16" height="16" alt="Facebook"/></a> <a href="http://www.addtoany.com/add_to/twitter?linkurl=http%3A%2F%2Fwww.writersbloc.net%2F2009%2F06%2F01%2Fsocialmedia-trend-watch-facebook-and-twitter-go-to-the-gamers%2F&amp;linkname=Social%20Media%20Trend%20Watch%3A%20Facebook%20and%20Twitter%20go%20to%20the%20gamers" title="Twitter" rel="nofollow" target="_blank"><img src="http://www.writersbloc.net/wordpress/wp-content/plugins/add-to-any/icons/twitter.png" width="16" height="16" alt="Twitter"/></a> <a href="http://www.addtoany.com/add_to/linkedin?linkurl=http%3A%2F%2Fwww.writersbloc.net%2F2009%2F06%2F01%2Fsocialmedia-trend-watch-facebook-and-twitter-go-to-the-gamers%2F&amp;linkname=Social%20Media%20Trend%20Watch%3A%20Facebook%20and%20Twitter%20go%20to%20the%20gamers" title="LinkedIn" rel="nofollow" target="_blank"><img src="http://www.writersbloc.net/wordpress/wp-content/plugins/add-to-any/icons/linkedin.png" width="16" height="16" alt="LinkedIn"/></a> <a class="a2a_dd addtoany_share_save" href="http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fwww.writersbloc.net%2F2009%2F06%2F01%2Fsocialmedia-trend-watch-facebook-and-twitter-go-to-the-gamers%2F&amp;linkname=Social%20Media%20Trend%20Watch%3A%20Facebook%20and%20Twitter%20go%20to%20the%20gamers">Share or E-mail This Post</a>]]></content:encoded>
			<wfw:commentRss>http://www.writersbloc.net/2009/06/01/socialmedia-trend-watch-facebook-and-twitter-go-to-the-gamers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Case in Point: When marketers underestimate their audience</title>
		<link>http://www.writersbloc.net/2009/04/21/case-in-point-when-marketers-underestimate-their-audience/</link>
		<comments>http://www.writersbloc.net/2009/04/21/case-in-point-when-marketers-underestimate-their-audience/#comments</comments>
		<pubDate>Tue, 21 Apr 2009 17:28:03 +0000</pubDate>
		<dc:creator>Dave Kramer</dc:creator>
				<category><![CDATA[Customer Focus]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.writersbloc.net/?p=72</guid>
		<description><![CDATA[One of my deepest passions is gaming, and I have a particular love for casual games since they are great pick-up-and-play options for busy gamers like myself. I developed and maintain BusyGamerNews.com to help other likeminded gamers find resources to keep up with gaming news and to advocate on their behalf.
So when I find a code for [...]]]></description>
			<content:encoded><![CDATA[<p>One of my deepest passions is gaming, and I have a particular love for casual games since they are great pick-up-and-play options for busy gamers like myself. I developed and maintain <a href="http://BusyGamerNews.com">BusyGamerNews.com</a> to help other likeminded gamers find resources to keep up with gaming news and to advocate on their behalf.</p>
<p>So when I find a code for a free game on my cherry tomatoes container, I&#8217;m inclined to give it a try. Though I was a bit dismayed at what I found:</p>
<div id="attachment_73" class="wp-caption alignnone" style="width: 445px"><a href="http://www.cherubstomatoes.com/sweetsensations/game/index.html"><img class="size-full wp-image-73  " title="cherubstomatogame" src="http://www.writersbloc.net/wordpress/wp-content/uploads/2009/04/cherubstomatogame.jpg" alt="Cherubs Tomatoes Match-3 game" width="435" height="428" /></a><p class="wp-caption-text">Cherubs Tomatoes Match-3 game (click to play)</p></div>
<p>This &#8220;game&#8221; shows a lack of knowledge of the marketer&#8217;s target audience, which &#8211; as I know from my time working in casual games &#8211; is older women. Sure, it&#8217;s a Match-3 puzzler but it&#8217;s a) extremely dated and b) goes against the expectation of what a free game code should deliver.</p>
<p>Your average housewife has moved beyond the simple online Match-3. Games like Bejeweled Blitz and CSI &#8211; The Game are much more diverting than mindlessly matching a few branded icons together. And game codes are more typically redeemed for full-featured downloadable games, not a simple Web game that you don&#8217;t really even need a code for (the code directs you, but once you&#8217;re there you could share the <a href="http://cherubstomatoes.com/sweetsensations/game/index.html">link to the actual game</a>).</p>
<p>The game does match with the collection of games offered in the Kid Friendly &#8220;Fun Zone&#8221; but all but the smallest children would be quickly bored by this frail offering. My own 6-year-old is already hooked on Nintendo DS and plays more complex games like Avatar and Kirby. His matching game of choice is the much deeper Pokemon Trozei. In fact, two of the three games currently in the Fun Zone (High Flying Cherubs and Make a Match) are better than this basic Match-3 clone. (The third is a print-a-PDF coloring page.)</p>
<p>There are a few ways this campaign could have been better conceived. The code could have unlocked a more full-featured downloadable game. Nature Sweet might have partnered with a casual game company to create a branded version of a successful franchise, such as a hidden object game (find the hidden Cherubs!) or platformer (Cherub&#8217;s jumping adventure in the land of the evil weeds!). Or they could have created a richer version of the Match-3 game with power-ups, leaderboards, and weekly prizes for top scorers.</p>
<p>Instead, the majority of casual game-savvy customers who take the time to enter their codes and play this game will be left with bad tastes in their mouths. Which was probably NOT the campaign&#8217;s goal.</p>
<a href="http://www.addtoany.com/add_to/facebook?linkurl=http%3A%2F%2Fwww.writersbloc.net%2F2009%2F04%2F21%2Fcase-in-point-when-marketers-underestimate-their-audience%2F&amp;linkname=Case%20in%20Point%3A%20When%20marketers%20underestimate%20their%20audience" title="Facebook" rel="nofollow" target="_blank"><img src="http://www.writersbloc.net/wordpress/wp-content/plugins/add-to-any/icons/facebook.png" width="16" height="16" alt="Facebook"/></a> <a href="http://www.addtoany.com/add_to/twitter?linkurl=http%3A%2F%2Fwww.writersbloc.net%2F2009%2F04%2F21%2Fcase-in-point-when-marketers-underestimate-their-audience%2F&amp;linkname=Case%20in%20Point%3A%20When%20marketers%20underestimate%20their%20audience" title="Twitter" rel="nofollow" target="_blank"><img src="http://www.writersbloc.net/wordpress/wp-content/plugins/add-to-any/icons/twitter.png" width="16" height="16" alt="Twitter"/></a> <a href="http://www.addtoany.com/add_to/linkedin?linkurl=http%3A%2F%2Fwww.writersbloc.net%2F2009%2F04%2F21%2Fcase-in-point-when-marketers-underestimate-their-audience%2F&amp;linkname=Case%20in%20Point%3A%20When%20marketers%20underestimate%20their%20audience" title="LinkedIn" rel="nofollow" target="_blank"><img src="http://www.writersbloc.net/wordpress/wp-content/plugins/add-to-any/icons/linkedin.png" width="16" height="16" alt="LinkedIn"/></a> <a class="a2a_dd addtoany_share_save" href="http://www.addtoany.com/share_save?linkurl=http%3A%2F%2Fwww.writersbloc.net%2F2009%2F04%2F21%2Fcase-in-point-when-marketers-underestimate-their-audience%2F&amp;linkname=Case%20in%20Point%3A%20When%20marketers%20underestimate%20their%20audience">Share or E-mail This Post</a>]]></content:encoded>
			<wfw:commentRss>http://www.writersbloc.net/2009/04/21/case-in-point-when-marketers-underestimate-their-audience/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

