Archive for the ‘How To’ Category


Three common social media misfires (and how to avoid them)

Social media has a critical role to play in your overall marketing campaign. A well-executed campaign will spread naturally through shares on the major outlets. You must invest the time and yes – money – required to nurture each individual outlet. Here are four common misfires made by marketers in the social media arena, and [...]

Worker solidarity: 6 ways you can win points with coworkers when you’re out of the office

The final days of the year are fast approaching, which spells vacation time for many office workers across the land. December is filled with excused absences tied to shopping trips, travel adventures and the ever-popular HR vacation threat, “use it or lose it.” Whether you plan to be out for a day, a week or [...]

Labor Pains: How grocery strikes impact communities – and it’s not what you think

There has been a strange charge in the air at several major Seattle area grocery stores these past few weeks. Employees at regional chains Fred Meyer and QFC (both owned by national grocer Kroger), plus Albertson’s and Safeway have been working without a contract since May. Contract negotiations began in February, and came to a [...]

Gift return: Six ways to improve your holiday client gift giving this year

With Halloween behind us and the U.S. Thanksgiving just weeks away, the holidays are upon us. For business owners, this spells a marketing opportunity that many take for granted – particularly small business owners. This year, think outside of the gift box when choosing your client gifts, and potentially keep your brand in front of [...]

Building a better podcast: Pro tips to make your audio sparkle (not crackle)

If you’re thinking of starting a podcast, it’s a great idea to grow an audience around whatever topic you are passionate about and boost your public speaking skills at the same time. We posted an article last year on how to get started. But perhaps you’ve been posting podcasts and can’t quite seem to get [...]

I’m not there: Five ways to check in when you’re checked out (for vacation)

Much has been written about the value of completely de-tethering yourself from the office during vacation: Look at something besides your computer screen. Recharge your (metaphorical) batteries. Reconnect with family. These are all valiant and important pursuits – but not always realistic in today’s world. As consultants, we fight a constant battle to balance our [...]

Top 5 Ways to Improve Your PowerPoint Presentation

The words “PowerPoint” and “presentation” have become almost synonymous in the business world. The software is packed with mini-tools designed to grab the audience’s attention and drive home your message. Used correctly, these tools can be a powerful message enhancer. Go overboard, and it’s just a mess. Here are the top five ways to improve [...]

End-of-year self review part 3: updating yourself

We discussed what small businesses can be doing to prepare for the coming year in Part 2 of the series. Today, we’ll get into the fun stuff: focusing on you. Your personal “look” says a lot to clients. Whether you’re in the office every day or work at home in sweats and tee shirt, eventually, [...]

End-of-year self review part 2: preparing your small business for the New Year

We discussed basic office organization in part 1 of the series. Today, we’ll focus on the home-based office. We recommend starting with the organization discussed in part 1, as it will make your small business tasks we’ll be tackling here much, much easier. Step 1: Review your professional materials While we live in a primarily [...]

End-of-year self review, part 1: organizing your office life for a happy New Year

It’s the end of the year, when offices are mostly empty and the self-employed are at the movies. Whether you volunteered to stay at work “in case a client calls” or you’re just taking it easy in the home office, you have work to do. In this three part series, we’ll discuss the key tasks [...]



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