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	<title>The Writer's Bloc &#187; How To</title>
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		<title>End-of-year self review part 3: updating yourself</title>
		<link>http://www.writersbloc.net/2009/12/24/end-of-year-self-review-part-3-updating-yourself/</link>
		<comments>http://www.writersbloc.net/2009/12/24/end-of-year-self-review-part-3-updating-yourself/#comments</comments>
		<pubDate>Thu, 24 Dec 2009 23:18:14 +0000</pubDate>
		<dc:creator>Jacqui Kramer</dc:creator>
				<category><![CDATA[How To]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.writersbloc.net/?p=356</guid>
		<description><![CDATA[We discussed what small businesses can be doing to prepare for the coming year in Part 2 of the series. Today, we’ll get into the fun stuff: focusing on you. 
Your personal “look” says a lot to clients. Whether you’re in the office every day or work at home in sweats and tee shirt, eventually, [...]]]></description>
			<content:encoded><![CDATA[<p>We discussed what small businesses can be doing to prepare for the coming year in <a href="http://www.writersbloc.net/2009/12/21/end-of-year-self-review-part-2-preparing-your-small-business-for-the-new-year/">Part 2 of the series</a>. Today, we’ll get into the fun stuff: focusing on you.<br /> <br />
Your personal “look” says a lot to clients. Whether you’re in the office every day or work at home in sweats and tee shirt, eventually, you will come into contact with other people who will evaluate your value to them in part on your appearance. I’m not suggesting everyone go out and buy power suits – I don’t remember the last time I put on a suit to see a client – just take a look at the message you are sending, and consider if it’s time to update your public look.</p>
<p><H2>Step 1: Evaluate your hairstyle</h2>
<p>
Fashion magazines and so-called “women’s” publications encourage readers to change their hair color, length and style constantly. Even some high-end salons will push clients to take on whatever is in fashion. Unfortunately, the latest style/color/cut doesn’t work for everyone. Nor should it. You don’t have to be a chameleon to stay current. Just look in the mirror and evaluate yourself honestly. Do you like the way your hair looks? Does it age you/make you look younger? Is it making the statement to clients that you want? (That could be anything from “I’m young and hip” to “I’m established” or simply, “I’m well groomed.”)</p>
<p>If you do opt to change your style, consider if your current stylist is the right one to do it. If you don’t have someone in mind, or simply want to give someone else a shot, find someone who has the general style you want – for example, if you want to be trendy, look for someone with trendy, well-cut hair. Ask them for the name of their stylist. Don’t be afraid to change if you’re not completely sold on your current person.</p>
<p>And finally, don’t ask any stylist to “give me xyz’s hairstyle.” If you see a model or star with hair you like, take a photo to your stylist and ask them if it’s feasible for your hair, or if it would look good. They might not give you the exact same style, but they can use your photo as a jumping off point for a discussion about what you want. Is it the color? The length? The straight/curliness? A good stylist can adapt a style to look good on you. They will also say when something just isn’t right.</p>
<p>Full disclosure/credit: This information came from years of talking to my own, highly-trusted stylist, <a href="http://www.stephanieveka.com">Stephanie Veka</a>, a salon owner in Seattle, Washington.</p>
<h2>Step 2: Evaluate your makeup</h2>
<p>
For people who wear make-up, it is easy to get into a rut. Worse, your favorite colors can disappear overnight with the changing of the seasons. Don’t be afraid to visit your local make-up counter and ask for a makeover. Yes, they will want to sell you cosmetics – you are under no obligation to buy them. Your goal should be to explore options and find what you like, including brand, price-range and colors.</p>
<p>A good make-up counter artist will begin with a short chat. Explain what your rules are up front (e.g., hypoallergenic, colors you like/hate, etc.) and your goals for the makeover. Things to cover include the amount of time you are willing to spend on your make-up routine and where you will be wearing it (e.g., daily maintenance versus just for parties). Your artist should present some color options – don’t be afraid to reject anything you flat out hate. Remember, they are there to sell you make-up. They will take the time to find things you like.</p>
<p>When you are done, write-down the items you like. Consider spending an hour (at least) in your make-up running errands, etc. and see what you think when you are away from the sales desk. How do you look in normal light? Does the makeup stand up to your average day? Do you still like the color?</p>
<p>Once you’ve found the items you like, do reward the store by buying at least the first round from them. While they are providing a free service, it is courteous to make your purchase from the people who helped you make a decision.</p>
<h2>Step 3: Edit your closet</h2>
<p>
This is often the hardest part for people, but think of it this way: you’re giving yourself permission (and an excuse) to hit the post-holiday sales. The basic standard for clothes is, “Have you worn it in the past year?” I have mixed feelings about this. There are obviously extenuating circumstances around why you haven’t donned certain apparel, particularly party clothes. If you have something that you haven’t worn, take a good hard look and think about why you haven’t. Did your weight change? Is it out of style? Did you simply forget you had it? (Yes, this happens.)</p>
<p>If you have gained weight, take the item out of your closet and either store it or give it away. You need access to good fitting clothes now, not clothes you hope to wear again someday. If you have lost weight and plan to keep it off, find a tailor who can adjust your clothes. (Or, again, consider giving it away. More on that in a moment.)</p>
<p>Next, look at what you have left. Sweaters that are stretched out may be comfortable for weekends, but good fit/tailoring is better for clients. You should have at least one up-to-date suit (you will need it someday) and a good selection of business clothes that fit in with your client’s expectations and your style. And don’t forget to evaluate your shoes and socks!</p>
<p>Sort through your clothes and pull any business attire that you don’t want or need anymore. Now here is your chance to do something good and get a small tax write-off. There are organizations across the nation that take good-condition (laundered) business clothes on behalf of people who need them. Help someone get and keep a job by donating your old business attire to:</p>
<ul>
<li><a href="http://www.dressforsuccess.org/">Dress for Success</a></li>
<li><a href="http://www.careergear.org/">Career Gear</a></li>
</ul>
<h2>Step 4: Take yourself to the cleaners</h2>
<p>
As clothes cycle in and out of season, they inevitably get wrinkled and musty. Review the items you plan to keep and add them to your laundry pile/take them to the cleaners. Be sure to remove your clothes from the cleaner bag as soon as you get home and allow them to air out before adding them to your closet.</p>
<h2>Step 5: Charge it!</h2>
<p>
At the beginning of this story, I mentioned a good reason to hit the sales. If you’ve gone through all the steps, you know what to do: comb the sales racks to fill in items you need, whether you are replacing donated clothes or just realized you don’t have a good jacket. The end-of-year sales offer a great way to update your style without breaking the budget.</p>
<p>When you’re done, treat yourself to whatever you enjoy – spa, double-feature, golf… whatever makes you happy. After all, you worked hard this week.</p>
<p>Part 2:<a href="http://www.writersbloc.net/2009/12/21/end-of-year-self-review-part-2-preparing-your-small-business-for-the-new-year/">Organizing your small business</a><br />
Part 1:<a href="http://www.writersbloc.net/2009/12/20/end-of-year-self-review-part-1-organizing-your-office-life-for-a-happy-new-year/">Organizing your office for the new year</a></p>
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		<title>End-of-year self review part 2: preparing your small business for the New Year</title>
		<link>http://www.writersbloc.net/2009/12/21/end-of-year-self-review-part-2-preparing-your-small-business-for-the-new-year/</link>
		<comments>http://www.writersbloc.net/2009/12/21/end-of-year-self-review-part-2-preparing-your-small-business-for-the-new-year/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 02:41:48 +0000</pubDate>
		<dc:creator>Jacqui Kramer</dc:creator>
				<category><![CDATA[How To]]></category>
		<category><![CDATA[Project Management]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.writersbloc.net/?p=343</guid>
		<description><![CDATA[We discussed basic office organization in part 1 of the series. Today, we’ll focus on the home-based office. We recommend starting with the organization discussed in part 1, as it will make your small business tasks we’ll be tackling here much, much easier.
Step 1: Review your professional materials
While we live in a primarily digital world, [...]]]></description>
			<content:encoded><![CDATA[<p>We discussed basic office organization in <a href="http://www.writersbloc.net/2009/12/20/end-of-year-self-review-part-1-organizing-your-office-life-for-a-happy-new-year/">part 1 of the series</a>. Today, we’ll focus on the home-based office. We recommend starting with the organization discussed in part 1, as it will make your small business tasks we’ll be tackling here much, much easier.</p>
<p><H2>Step 1: Review your professional materials</h2>
<p>While we live in a primarily digital world, there are still times when the small business owner needs to pull out a business card, send a paper invoice or pull out the pre-printed address labels or envelopes. Even digital information may represent your identity. Take time to review any existing pre-printed materials now, when printers are slow and have time to take on your project. Check for:</p>
<ul>
<li><b>Design</b>. Does it still represent you and your business? Is your logo dated, or in need of a facelift?</li>
<li><b>Accuracy</b>. Has anything changed?</li>
<li><b>Content</b>. Think carefully about how you want clients contacting you. If a phone shouldn’t ring at 11 p.m., don’t include that number.</li>
</ul>
<h2>Step 2: Review your shipping services</h2>
<p>If you ship regularly, odds are you have an account with your preferred shipping vendor. Now is a good time to review your terms and determine if you have the right service. In this case, there is no downside to playing the field. Some things to consider are:</p>
<ul>
<li><b>Cost</b>. Do you get a discount for being a preferred customer, shipping volume or other factors?</li>
<li><b>Delivery range</b>. Again, this really applies to those doing business internationally. If you ship overseas (or even just over the border), review delivery services and fees.</li>
<li><b>Niceties</b>. These are really subjective, but make a difference. For example, some shipping agencies will deliver shipping materials to your house and pick up packages free of charge.</li>
<li><b>Bonus discounts/points</b>. Some delivery services have cross-over deals with other vendors (e.g., credit cards). Check your loyalty programs, credit cards, etc. and see what they have to offer. It<br />
might tip the scales in one direction or the other.</li>
</ul>
<h2>Step 3: Review your technology</h2>
<p>Your tax advisor probably told you to do this already, but it is worth repeating: take a look at your equipment and determine if it’s time to upgrade. The obvious place to start is with your computer.</p>
<ul>
<li><b>Laptop vs. desktop</b>. For business travelers, the choice is obvious: a laptop that is (preferably) not a brick, has good battery life, a nice screen, and can boot quickly for the inevitable airport security check. For completely home-bound business owners, a desktop might offer a cheaper viable solution. I’m in-between; while I don’t travel for work, I do have to visit clients from time to time. I’ve found a nice, widescreen laptop plus a second monitor at home (two screens total) allows me to multi-task at home and easily take my work with me when I need to go.</li>
<li><b>Display screen</b>. Treat your eyes right – get a decent-sized, flat-screen display that is also easy to read. This is one area you don’t want to skimp.</li>
<li><b>Shredder</b>. Every business should have a security shredder that creates confetti, not spaghetti strings. Get a heavy-duty workhorse model.</li>
<li><b>Backup software and materials</b>. How you backup is up to you – the important thing is to make sure it happens early and often. Consider keeping an off-site copy of key digital documents that will not be affected if disaster strikes.</li>
<li><b>Assorted office materials</b>. Notepads, pens, stapler, USB portable keys, etc. If you haven’t stocked up in a while, stop by your local office supply store. Even they are having end-of-year sales.</li>
<li><b>A comfortable chair and desk</b>. You’re going to be spending a lot of time there. Be comfortable.<br />
Remember to save your receipts – you have until December 31 to make purchases against this year’s tax deductions.</li>
</ul>
<p><H2>Step 4: Get Ready for Tax Time</h2>
<p>Speaking of which, now is a great time to start prepping your tax materials. Whether you do it yourself or use a financial advisor, you’re going to need to get organized. Here are some guidelines to help get you started:</p>
<ul>
<li><b>Organize this year’s deductible bills</b>. Find your deductible utility bills, mortgage, etc. and organize by month. Keep a written list of missing bills (type and date) as you go. You can hunt down the strays later – focus on the task at hand now.</li>
<li><b>Gather up your tax-deductible donation receipts</b>. Organize by type (cash vs. goods) and organization if you have multiple donations to the same org.</li>
<li><b>Organize your receipts</b>. Group them by possible deduction type. Don’t forget to shred any receipts you no longer need!</li>
</ul>
<p>Remember, by preparing now you can take your time and really review the year. Forgotten house upgrades or missing receipts can cost you tax deductions. Do it now so you have time to do a thorough job.</p>
<p>Part 1: <a href="http://www.writersbloc.net/2009/12/20/end-of-year-self-review-part-1-organizing-your-office-life-for-a-happy-new-year/">Organizing your office life for a happy New Year </a><br />
Part 3: <a href="http://www.writersbloc.net/2009/12/24/end-of-year-self-review-part-3-updating-yourself/">Part 3: Spending the end of year improving yourself (but not at the gym)</a></p>
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		<title>End-of-year self review, part 1: organizing your office life for a happy New Year</title>
		<link>http://www.writersbloc.net/2009/12/20/end-of-year-self-review-part-1-organizing-your-office-life-for-a-happy-new-year/</link>
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		<pubDate>Mon, 21 Dec 2009 03:40:11 +0000</pubDate>
		<dc:creator>Jacqui Kramer</dc:creator>
				<category><![CDATA[Consulting]]></category>
		<category><![CDATA[How To]]></category>
		<category><![CDATA[Project Management]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.writersbloc.net/?p=317</guid>
		<description><![CDATA[It’s the end of the year, when offices are mostly empty and the self-employed are at the movies. Whether you volunteered to stay at work “in case a client calls” or you’re just taking it easy in the home office, you have work to do. In this three part series, we’ll discuss the key tasks [...]]]></description>
			<content:encoded><![CDATA[<p>It’s the end of the year, when offices are mostly empty and the self-employed are at the movies. Whether you volunteered to stay at work “in case a client calls” or you’re just taking it easy in the home office, you have work to do. In this three part series, we’ll discuss the key tasks you can do in these final days of the year to ensure a strong kick-off to the business new year.<br />
Today, we’ll cover the tasks everyone needs to do, whether you work for yourself, someone else, or are searching for work. You’ll need:</p>
<ul>
<li>Folders</li>
<li>File cabinet</li>
<li>Recycle bin/box</li>
<li>Separate “to shred” box</li>
<li>USB key or other portable back-up device</li>
<li>New office decorations</li>
</ul>
<p><H2>Step 1: Clean out your files</h2>
<p>
File cabinets are a great place to start any massive purge. Not only are you likely sitting on a ton of paper you don’t need, it makes room for all that paper on your desk we’ll be addressing in the next section. Plus, wouldn’t you like to be able to open your drawer without using a crowbar?</p>
<p>
<b>Prep your cabinet area</b>. Position your recycle and shred boxes close, but in distinctly different places. You don’t want to recycle sensitive materials, and shredding unnecessary paper simply costs money.</p>
<p>
<b>Review each file</b>. Yes, seriously. Re-read and assign each document as appropriate:</p>
<ul>
<li><b>To keep</b>: materials you need to do your job now.</li>
<li><b>To file</b>: materials you need keep, but are not in active use now.</li>
<li><b>To shred</b>: sensitive materials you no longer need.</li>
<li><b>To recycle</b>: materials you no longer need that are not sensitive. When in doubt, shred.</li>
</ul>
<p><b>Return the folders to the cabinet</b>. As you re-file, check the state of the folder. Replace beat-up folders or use labels to clearly-write the folder name. If it’s over-filled, break the materials up into multiple folders. (Or at least get a rubber band.)
<p><H2>Step 2: Clean off the desk</h2>
<p>This can be painful for pack rats, but it’s worth it. Here are some guidelines:</p>
<p><b>Review every piece of paper on your desk</b>. Same rules apply as filing: keep, recycle or shred.</p>
<p><b>Install and store software</b>. Have software sitting on your desk? Install it, put the disk away, and return it to IT (or store it).</p>
<p><b>Rearrange your desk for comfort</b>. I spent nearly a year spinning in my chair and leaning to answer my phone before a co-worker made the obvious suggestion: Move the phone to the left. (I’m left handed.) Simple solutions can make a huge difference.</p>
<p><b>Edit and update your decorations</b>. We constantly add things to our desk, but when was the last time you took something away? Update your kid’s artwork, review your gag gift collection and decide if that plant is really worth it. Can’t part with anything? Ask for shelves.</p>
<p>
<H2>Step 3: Organize your professional library</h2>
<p>I’m always amazed by the number of severely outdated books on office shelves. Unless you truly need to hang on to that HTML 1.0 book, take it off the shelf.</p>
<p>
<H2>Step 4: Clean up your computer</h2>
<p>Now that you have a clean desk, it’s time to update the space where you spend most of your time: the computer. Here are some guidelines to get you started.</p>
<p><b>Clear out your e-mail</b>. Every interaction, from e-mail to calendar requests, contribute to your e-mail limit and bulge. To control the chaos, create folders (by business, client, project – your choice), and start filing. Review and delete mails that are redundant, unnecessary (&#8221;thanks&#8221; mails) or just no longer needed. Note that many major corporations require employees to delete mail after a certain time period. Check with your legal department for guidance.</p>
<p><b>Tackle your calendar</b>. Delete the dentist appointments, coffee dates, long-dead project meetings and other detritus. Keep ongoing appointments and recent meetings that may come up in future conversations.</p>
<p><b>Check your Tasks list</b>. This can also become a wasteland of long-forgotten errands that don’t need to sit on the server.</p>
<p><b>Organize your digital files</b>. All those things you did with your files? Same thing applies here. But before you delete…</p>
<p><b>Backup</b>! If you work for someone else, odds are they have a backup in place. Self-employed people, you are your IT department. Don’t neglect your back-ups. Do a mass back-up now, and then set regular back-ups going forward. (We’ll dig into this and other tidbits for the self-employed in Part 2 of the series.)</p>
<p><H2>Step 5: Take home personal files</H2><br />
We all have photos, music and other miscellaneous items on our computers that are just for us. These can be lost in the blink of an eye. Save your personal files on a USB drive or other portable and take them home. If you keep them on your computer, back them up regularly.</p>
<p>
Part 2: <a href="http://www.writersbloc.net/2009/12/21/end-of-year-self-review-part-2-preparing-your-small-business-for-the-new-year/">Spending the end of year organizing your home office/business</a><br />
Part 3: <a href="http://www.writersbloc.net/2009/12/24/end-of-year-self-review-part-3-updating-yourself/">Spending the end of year on yourself</a></p>
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		<title>Forget Toastmasters, improve public speaking through podcasting!</title>
		<link>http://www.writersbloc.net/2009/11/02/forget-toastmasters-improve-public-speaking-through-podcasting/</link>
		<comments>http://www.writersbloc.net/2009/11/02/forget-toastmasters-improve-public-speaking-through-podcasting/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 22:21:51 +0000</pubDate>
		<dc:creator>Dave Kramer</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[How To]]></category>
		<category><![CDATA[Podcasting]]></category>
		<category><![CDATA[Work Tools]]></category>
		<category><![CDATA[apple itunes]]></category>
		<category><![CDATA[audacity]]></category>
		<category><![CDATA[audio editing software]]></category>
		<category><![CDATA[audio recorder]]></category>
		<category><![CDATA[basic tools]]></category>
		<category><![CDATA[free music]]></category>
		<category><![CDATA[levelator]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[Toastmasters]]></category>
		<category><![CDATA[WordPress]]></category>
		<category><![CDATA[xml feed]]></category>
		<category><![CDATA[Zoom]]></category>

		<guid isPermaLink="false">http://www.writersbloc.net/?p=293</guid>
		<description><![CDATA[We recently launched a podcast for our gaming blog, and it&#8217;s made a real difference in my public speaking. I joined Toastmasters years ago, and while it&#8217;s a great tool for some and definitely wins out in the social department, it never cured me of my ums and ahs.
But after three weeks of podcasting, they&#8217;re [...]]]></description>
			<content:encoded><![CDATA[<p>We recently launched a <a href="http://www.busygamernews.com/podcast/">podcast for our gaming blog</a>, and it&#8217;s made a real difference in my public speaking. I joined Toastmasters years ago, and while it&#8217;s a great tool for some and definitely wins out in the social department, it never cured me of my ums and ahs.</p>
<p>But after three weeks of podcasting, they&#8217;re nearly gone. The key here is to edit the podcast yourself. Every speaking stutter during recording is one more edit you&#8217;ll have to make later. You&#8217;ll also get a really good sense of what your voice sounds like to others and how fast or slow you tend to talk, in case you need to make adjustments there too.</p>
<p>If you want to get started podcasting, here are the basic tools you&#8217;ll need:</p>
<ul>
<li><strong>Audio recorder.</strong> I recommend the Zoom H2. It records high quality stereo audio, it&#8217;s easy to learn and saves your recording to an SD card, which you can pop into your computer when it&#8217;s time to edit. It&#8217;s also very portable, should you ever need to record something out in the world.</li>
<li><strong>Audio editing software.</strong> <a href="http://audacity.sourceforge.net/">Audacity</a> is free and the v1.3 beta lets you drag audio segments between tracks, which greatly eases editing. Seriously, don&#8217;t waste your time with v1.2.6.</li>
<li><strong>Leveling software.</strong> <a href="http://www.conversationsnetwork.org/levelator/">The Levelator</a> is free; just drag and drop your final exported WAV file and it will even out the sound levels for you. This is particularly important if you mix in more dynamic audio, such as music.</li>
<li><strong>Music</strong> (optional). You don&#8217;t need music, but it does enhance your overall production value. You can find lots of free music at <a href="http://www.musicalley.com/">Mevio&#8217;s Music Alley</a> as long as you register as a producer and provide proper credit.</li>
<li><strong>Podcast feed.</strong> To publish your podcast, you&#8217;ll need to create an XML feed. Since Apple iTunes has become the de facto standard, I recommend using their <a href="http://www.apple.com/itunes/podcasts/specs.html">podcast feed specs</a> to get started. You can also look at <a href="http://www.busygamernews.com/podcast/busygamerpodcast.xml">our feed</a> as a guide (DON&#8217;T view it in your Web browser; instead right click the link to download and then open it in a text editor, such as Notepad). It&#8217;s basically just a text file that describes your overall podcast and each episode you release. Some blog packages such as WordPress have plug-ins you can use to automate feed creation.</li>
<li><strong>MP3 tag editing software.</strong> Your final podcast audio file should be exported to MP3 format (Audacity requires a free optional plug-in for this, so after you level your audio, open the resulting file back in Audacity and export it again). Once this is done, you may want to tweak the file&#8217;s tags and add an image that shows up in MP3 players. <a href="http://www.mp3tag.de/en/">MP3tag</a> is free and a quick way to prep your final file for release, or you can do this in iTunes by importing the file and selecting Get Info if you prefer.</li>
</ul>
<p>That&#8217;ll get you started. Record something every week and see if your public speaking improves. I bet it does!</p>
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		<title>Get inside your customer&#8217;s head: It&#8217;s just like packing a lunch!</title>
		<link>http://www.writersbloc.net/2009/09/16/get-inside-your-customers-head-its-just-like-packing-a-lunch/</link>
		<comments>http://www.writersbloc.net/2009/09/16/get-inside-your-customers-head-its-just-like-packing-a-lunch/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 15:20:17 +0000</pubDate>
		<dc:creator>Dave Kramer</dc:creator>
				<category><![CDATA[Customer Focus]]></category>
		<category><![CDATA[How To]]></category>
		<category><![CDATA[Project Management]]></category>
		<category><![CDATA[customer data]]></category>
		<category><![CDATA[customer experience]]></category>

		<guid isPermaLink="false">http://www.writersbloc.net/?p=269</guid>
		<description><![CDATA[For some reason, relating the work I do to the customer&#8217;s experience of it comes naturally to me. I think it&#8217;s because I&#8217;m empathetic, which in high school made me pathetic but now, as an adult, it&#8217;s a job skill! I just instinctively look at a particular deliverable (be it a site, article or tool) and [...]]]></description>
			<content:encoded><![CDATA[<p>For some reason, relating the work I do to the customer&#8217;s experience of it comes naturally to me. I think it&#8217;s because I&#8217;m empathetic, which in high school made me pathetic but now, as an adult, it&#8217;s a job skill! I just instinctively look at a particular deliverable (be it a site, article or tool) and think, &#8220;How is the target end user going to experience this?&#8221;</p>
<p>I recognize that it&#8217;s not easy for everyone to put themselves into their customer&#8217;s place, so I developed a little exercise that I think might help. I call it the Lunchbox Method.</p>
<p>Have you ever made a lunch for a child or significant other? There are a number of ways to approach this seemingly simple task.</p>
<p>To meet the requirements of providing a lunch without much thought or effort, you could simply provide money or a debit card to buy whatever he or she wants. This is akin to being the CEO of a company: You decide to fund this &#8220;lunch thing&#8221; and don&#8217;t put any real thought or effort into it except to ensure the money&#8217;s there when it&#8217;s needed.</p>
<p>Moving beyond simply being a funder, you could assemble a perfunctory meal by grabbing some food from the pantry and/or refrigerator and tossing it in a bag. You&#8217;ve met the requirements of a lunch, but did you check to see whether the foods go well together? Are they part of a balanced diet, or will your loved one have a post-lunch sugar tirade followed by a late afternoon crash? Is there enough food to satisfy the recipient&#8217;s hunger?</p>
<p>At this level, you&#8217;re working as the project manager - trying to write a spec or plan for a healthy, filling lunch. To consider the customer experience, you must go even deeper. So you put together a good lunch &#8211; and there&#8217;s plenty of it &#8211; but does your loved one even like the foods you&#8217;re including? Have any of these selections previously met with disapproval at dinner time or returned home in lunch bags past only barely touched? Here you start considering customer data. This is akin to customer experience in that you are starting to focus on other people&#8217;s likes and dislikes (and not your own individual preferences and peeves). But you can still go deeper.</p>
<p>Now let&#8217;s look at how the food will be consumed. This is the heart of customer experience, because you are actually opening the bag in your mind and imagining how it will be consumed at lunch time. Does the food require a fork or a spoon to consume? Is it messy? If so, add any necessary cutlery and perhaps an extra napkin or two. Are there hot and cold foods included, such as a thermos of soup and a frosty beverage? If so, maybe you need two bags or a lunchbag with separate hot and cold compartments.</p>
<p>Let&#8217;s take it a step further. You want to delight your customer, right? (Especially since, in this exercise, it&#8217;s someone you personally know and love!) How about a special treat like a favorite homemade snack or even some leftover Easter or Halloween candy and a small personal note. When your family member opens her lunch bag, you want her face to light up &#8211; especially if she&#8217;s been very good and you&#8217;re overdue to reward her for some great behavior or a thoughtful gesture.</p>
<p>Finally, after the day is done, look at the remains to see how much of each food came back (objective data) and ask your customer what they thought (subjective data). Customer focus is not a one-time reality check you conduct at the end of a project, it should be an iterative process that you apply every step of the way. You need to validate your assumptions and course correct when you find you&#8217;ve diverged from a particular customer base&#8217;s needs.</p>
<p>Keep in mind that your customers&#8217; tastes may change over time, as anyone with a 6-year-old can attest. The same is especially true on the Internet, where likes and dislikes evolve with every passing meme. And naturally, every project is different so consider differences in customer segments, though at the most basic level just thinking about how someone other than you approaches a particular thing is a step in the right direction.</p>
<p>Food for thought, I hope.</p>
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		<title>Know the code: 5 quick tips to clean up your HTML (or why WYSIWYG tools are bad!)</title>
		<link>http://www.writersbloc.net/2009/07/16/know-the-code-5-quick-tips-to-clean-up-your-html/</link>
		<comments>http://www.writersbloc.net/2009/07/16/know-the-code-5-quick-tips-to-clean-up-your-html/#comments</comments>
		<pubDate>Thu, 16 Jul 2009 20:50:23 +0000</pubDate>
		<dc:creator>Dave Kramer</dc:creator>
				<category><![CDATA[How To]]></category>
		<category><![CDATA[Newsletters]]></category>
		<category><![CDATA[Work Tools]]></category>
		<category><![CDATA[HTML]]></category>
		<category><![CDATA[html editor]]></category>
		<category><![CDATA[markup]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[WYSIWYG]]></category>
		<category><![CDATA[wysiwyg editor]]></category>
		<category><![CDATA[wysiwyg tools]]></category>

		<guid isPermaLink="false">http://www.writersbloc.net/?p=211</guid>
		<description><![CDATA[Though I&#8217;m a writer/editor/consultant by trade, I&#8217;ve been coding HTML since I launched my first site in the mid-&#8217;90s. Back then, you had to know the code, which was constantly evolving. I still remember how cool it was when Netscape added background images (I think it was v0.91b).
Nowadays, most people use tools that take care [...]]]></description>
			<content:encoded><![CDATA[<p>Though I&#8217;m a writer/editor/consultant by trade, I&#8217;ve been coding HTML since I launched my first site in the mid-&#8217;90s. Back then, you had to know the code, which was constantly evolving. I still remember how cool it was when Netscape added background images (I think it was v0.91b).</p>
<p>Nowadays, most people use tools that take care of all that pesky HTML for them. Only problem is that, despite a decade plus of evolution, these WYSIWYG (What You See Is What You Get) editors still don&#8217;t do a very good job. Working as I do with a number of organizations, it surprises me sometimes how little HTML some of the people who work daily on the Web know &#8211; and it shows in the lack of control they have when creating even simple layouts. When I look at the underlying code, it&#8217;s often a sloppy mess that reveals a telltale trail of many failed attempts to add a simple line break or modify a font.</p>
<p>If you want good results, you still need to know the code. Here are some tips to gain greater control over your Web-based content:</p>
<ol>
<li><strong>Never paste directly from word processing documents into a WYSIWYG editor.</strong> Your resulting code will be a nightmare that&#8217;s nearly impossible to read and modify. I believe many folks&#8217; fear of HTML stems from having once looked at this type of intensive machine-built code! Instead, paste first into a plain text editor such as Notepad to clear the formatting (while you’re at it, search and replace any curly quotes, non-straight apostrophes, long dashes and compressed ellipses with their standard equivalents). Finally, cut and paste the raw text into your page editor and then add any formatting you need either using the WYSIWYG tools or, if you&#8217;re brave, directly with an HTML editor.</li>
<li><strong>Review your code.</strong> Most WYSIWYG tools add unnecesary HTML. They may introduce incorrect font tags, add non-breaking spaces (&amp;nbsp;) that can affect layout and create unhelpful ALT text (used to describe the content of an image). Learn your way around and fix any errors before they are published.</li>
<li><strong>Learn some easy HTML.</strong> You don&#8217;t need to master stylesheets and scripting to build in HTML. Start with the basics: STRONG (bold), EM (italics), FONT (to control font selection, size and color), BR (line break), P (paragraph), A (anchor, which is how you make links) and IMG (for adding images). You&#8217;ll work your way up to master coder in no time. Note that this will NOT make you a professional developer; HTML is a simple markup language and NOT the same as writing software. But it&#8217;s a start, and can be a valuable job skill. More skills = more opportunities.</li>
<li><strong>Use WYSIWYG strategically.</strong> Fancy HTML editors often provide good tools for complex tasks, such as table creation. You can build your table layout using a WYSIWYG editor and then switch to HTML to fine tune it, as needed.</li>
<li><strong>Re-use, re-use, re-use.</strong> Once you have a piece of code that works, recycle elements of it. Save your favorite code snippets someplace handy (I use OneNote, but Notepad is fine too). And if you&#8217;re creating pages or HTML e-mails that are part of the same campaign and really need to be consistent, you should re-use the code (changing out images, links and copy where needed) rather than rebuild it from scratch. Otherwise, you&#8217;ll end up with a muddled mess that delivers a sloppy customer experience.</li>
</ol>
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		<item>
		<title>Planning a Client Visit, Part 3: Final Prep</title>
		<link>http://www.writersbloc.net/2009/05/27/planning-a-client-visit-part-3-final-prep/</link>
		<comments>http://www.writersbloc.net/2009/05/27/planning-a-client-visit-part-3-final-prep/#comments</comments>
		<pubDate>Wed, 27 May 2009 16:43:31 +0000</pubDate>
		<dc:creator>Jacqui Kramer</dc:creator>
				<category><![CDATA[Consulting]]></category>
		<category><![CDATA[How To]]></category>
		<category><![CDATA[Project Management]]></category>

		<guid isPermaLink="false">http://www.writersbloc.net/?p=129</guid>
		<description><![CDATA[You’ve refined your story, prepped your team and picked up a roll of quarters just in case parking is a problem. Now, it’s time to round up the team and head out! Here are some tips for the 24 hours preceding your visit:
1. Remind your team the day before. Send an e-mail to the team [...]]]></description>
			<content:encoded><![CDATA[<p>You’ve refined your story, prepped your team and picked up a roll of quarters just in case parking is a problem. Now, it’s time to round up the team and head out! Here are some tips for the 24 hours preceding your visit:<br />
1. <b>Remind your team the day before.</b> Send an e-mail to the team the day before reminding them about the meeting. Ask them to confirm receipt. If you don’t hear from someone, make a point of talking to him or her in person before they leave work for the day. Be sure everyone knows:</p>
<ul>
<li> Departure/meeting/return time</li>
<li>What to bring (laptops? notepads? handouts?)</li>
<li>Dress code</li>
</ul>
<p>2. <b>Confirm you have enough room for everyone—and everything—in your vehicle(s).</b> If you have an early morning meeting, do this the day before. If you have an afternoon meeting, check in the morning in case you need to round up another vehicle and/or driver. Keep in mind the number of people riding, but also any materials they are bringing. (Two people might fit fine in your Volkswagen, but the giant display might prove challenging.)
<p>3. <b>Perform a dress-code check.</b> Find a reason to stop by each person’s desk and ensure they are dressed appropriately. In my experience, people who were not dressed for meetings often volunteer that they are going to get dressed before the meeting. In one case, I had a team member who had forgotten about the meeting. Fortunately, he had time to run home and change. Have a sense of humor about it and your team won’t mind.
<p>4. <b>Make sure there is gas in the car(s).</b> An unplanned stop for gas both eats time and adds stress to an already intense situation. You don’t have to fill it up, but do make sure you have enough gas to at least reach your destination without driving on fumes.
<p>5. <b>Give every driver directions.</b> If you have multiple drivers, ensure everyone has directions, the complete address and cell phone numbers for people in the other car(s). Include any information about traffic, parking etc. that you learned in your preparations.
<p>6. <b>Never leave a person behind!</b> Some team members might want to drive themselves, particularly if a meeting is at the end of the day. If someone asks to drive himself, trade cell phone numbers and ensure he leaves at the same time you do. I have made the mistake of leaving someone behind who was going to be &#8220;just five minutes&#8221;—and ended up returning to pick him up when he discovered his car battery was dead.
<p>Previously:<br />
<a href="http://www.writersbloc.net/2009/05/13/planning-a-client-visit-part-1-better-know-your-client/">Better Know Your Client</a><br />
<a href="http://www.writersbloc.net/2009/05/21/planning-a-client-visit-part-2-prepping-your-team/">Prepping Your Team</a> </p>
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		<title>Planning a Client Visit, Part 2: Prepping Your Team</title>
		<link>http://www.writersbloc.net/2009/05/21/planning-a-client-visit-part-2-prepping-your-team/</link>
		<comments>http://www.writersbloc.net/2009/05/21/planning-a-client-visit-part-2-prepping-your-team/#comments</comments>
		<pubDate>Thu, 21 May 2009 19:25:00 +0000</pubDate>
		<dc:creator>Jacqui Kramer</dc:creator>
				<category><![CDATA[Consulting]]></category>
		<category><![CDATA[How To]]></category>
		<category><![CDATA[Project Management]]></category>

		<guid isPermaLink="false">http://www.writersbloc.net/?p=116</guid>
		<description><![CDATA[You’ve done due diligence to get to know your client. Now it’s time to help your team prepare. While technology tools are helpful in keeping everyone on track, don’t assume people pay as much attention to them as you do.
To help keep your team on track:
1. Set specific deadlines for each person. If a team [...]]]></description>
			<content:encoded><![CDATA[<p>You’ve done due diligence to <a href="http://www.writersbloc.net/2009/05/13/planning-a-client-visit-part-1-better-know-your-client/">get to know your client</a>. Now it’s time to help your team prepare. While technology tools are helpful in keeping everyone on track, don’t assume people pay as much attention to them as you do.</p>
<p>To help keep your team on track:</p>
<p>1. <strong>Set specific deadlines for each person</strong>. If a team member is on point for developing materials, set a deadline before the meeting day to review the materials as a team. This gives each person time to provide feedback and revise if necessary. Also, ask each person to review plans or other materials relevant to the project before your deadline.</p>
<p>2. <strong>Put time on each person’s schedule to do the work</strong>. Book a meeting on each participant’s calendar to study, build their materials and/or prep for the meeting. There is no guarantee that they will use that time, but it is one more tool in your arsenal to help remind them that there is prep work to be done.</p>
<p>3. <strong>Pad your timing for the meeting request</strong>. Unless you are meeting at your offices, there will be travel time involved. Pad your meeting request by at least a half hour before and after the actual meeting time to ensure your team doesn’t get booked during that time. Include an explanation in both the subject line and the body of the e-mail. For example:</p>
<ul><strong>Sample subject line:</strong><br />
Meeting with The Writer’s Bloc – Leave office at 1 p.m., meeting at 2 p.m., back by 4 p.m.</ul>
<p>4. <strong>Book a pre-meeting meeting</strong>. Yes, we all know that meetings about meetings are the definition of insanity. Come with an agenda, including a walkthrough of each person’s materials, meeting etiquette and dress code for the meeting. Be prepared to dismiss early if the team is clearly ready to go or needs the extra time to work on meeting-related materials. No one will mind getting back “free” time on their calendar.</p>
<p>Previously: <a href="http://www.writersbloc.net/2009/05/13/planning-a-client-visit-part-1-better-know-your-client/ ">Better Know Your Client</a><br />
Next time: <a href="http://www.writersbloc.net/2009/05/27/planning-a-client-visit-part-3-final-prep/">Final Prep</a></p>
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		<title>The ins and outs of Outlook profiles</title>
		<link>http://www.writersbloc.net/2009/05/18/the-ins-and-outs-of-outlook-profiles/</link>
		<comments>http://www.writersbloc.net/2009/05/18/the-ins-and-outs-of-outlook-profiles/#comments</comments>
		<pubDate>Mon, 18 May 2009 18:45:57 +0000</pubDate>
		<dc:creator>Dave Kramer</dc:creator>
				<category><![CDATA[How To]]></category>
		<category><![CDATA[Work Tools]]></category>

		<guid isPermaLink="false">http://www.writersbloc.net/?p=111</guid>
		<description><![CDATA[I use Outlook 2007 as my primary mail client, and for what I do it&#8217;s a good choice. I use it to manage mail from two different Exchange servers, plus Hotmail, Gmail and six different POP mail accounts. These accounts are, by necessity, divided into two profiles since you can only have one Exchange mail [...]]]></description>
			<content:encoded><![CDATA[<p>I use Outlook 2007 as my primary mail client, and for what I do it&#8217;s a good choice. I use it to manage mail from two different Exchange servers, plus Hotmail, Gmail and six different POP mail accounts. These accounts are, by necessity, divided into two profiles since you can only have one Exchange mail account per Outlook profile.</p>
<p>If you need to create Outlook profiles, here&#8217;s a <a href="http://support.microsoft.com/kb/829918">step-by-step guide</a>.</p>
<p>The majority of my accounts - including a rarely used Exchange account assigned to me by the company that finds some of our projects &#8211; are part of my first profile. An Exchange mail account that I use extensively for an ongoing client project is my second profile. The good thing about this configuration is that when I&#8217;m working, I am entirely focused on this client&#8217;s mail and there&#8217;s no risk of me sending out a mail from the wrong e-mail account.</p>
<p>The major downside is that when I&#8217;m locked into work, I cannot easily see what is going on with my other mail accounts. The best workaround I have found is to use my iPhone to browse my most important POP mail accounts throughout the day (it too can handle only one Exchange account at a time, and there&#8217;s no profile option &#8211; at least not yet). If I didn&#8217;t have an iPhone, I would use a secondary mail client such as <a href="http://www.eudora.com/">Eudora</a>. The important thing here is to tell Outlook (and any other mails clients) to leave your mail on the server, so you can check it with another client. For the secondary Exchange mail account, there&#8217;s Outlook Web Access available &#8211; so I leave that open in a Web browser and check it periodically.</p>
<p>The only other major issue is that when I make the Exchange server the primary account on a profile shared with POP mail accounts, it seems like Outlook gets confused and tries to send POP mail replies via Exchange. This can cause all sorts of problems including bounced mails. My workaround was to make one of the POP mail accounts primary, but now I have to be very careful or I&#8217;ll send mails to clients from the wrong account. </p>
<p>I probably should create a third profile to completely separate personal mail from work mail accounts, but this would create a lot more daily effort to manage all of the various mail streams. It&#8217;s easier to just be careful when sending mails that I double-check that the account I&#8217;m sending from is correct. If you don&#8217;t have two Exchange servers, using profiles to separate personal from work mails would be much more efficient than it is for me, where I have all of my secondary work accounts (for The Writer&#8217;s Bloc) mixed with accounts used for personal mail and our gaming blog.</p>
<p>While Outlook is a good choice for managing multiple accounts, as you can see it&#8217;s far from perfect. Apart from the issues I&#8217;ve already mentioned, here are some of the things Outlook could do better:</p>
<p><strong>Fast profile switching.</strong> It would be great if I didn&#8217;t have to quit and close all of my open mails and reminders to swap profiles. One of these days, they&#8217;ll figure out how to take a snapshot of Outlook&#8217;s work state and restore it when I switch back to that profile. At least, that&#8217;s my dream and I&#8217;m sticking to it.</p>
<p><strong>Smart credential matching.</strong> When I sign in on profile A, why does it nearly always prompt me for the sign in credentials for my profile B Exchange server (and vice versa)? The profile should track this and prompt you appropriately. It&#8217;s not like I&#8217;m ever going to need to sign into the first server with the credentials for the second.</p>
<p>Overall, though, Outlook profiles are a powerful tool and pretty much required if you need to access more than one Exchange mail account. Here&#8217;s hoping these tips help you make the most of them.</p>
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		<title>Planning a Client Visit, Part 1: Better Know Your Client</title>
		<link>http://www.writersbloc.net/2009/05/13/planning-a-client-visit-part-1-better-know-your-client/</link>
		<comments>http://www.writersbloc.net/2009/05/13/planning-a-client-visit-part-1-better-know-your-client/#comments</comments>
		<pubDate>Wed, 13 May 2009 18:31:59 +0000</pubDate>
		<dc:creator>Jacqui Kramer</dc:creator>
				<category><![CDATA[Consulting]]></category>
		<category><![CDATA[How To]]></category>
		<category><![CDATA[Project Management]]></category>

		<guid isPermaLink="false">http://www.writersbloc.net/?p=99</guid>
		<description><![CDATA[Your team relies on you to be the travel agent, correspondent and reminder service all in one. You can help your team help you by doing some pre-meeting homework and ensuring everyone does THEIR homework as well. Here are some tips to help ensure a successful client visit before you enter the lobby.
First impressions do [...]]]></description>
			<content:encoded><![CDATA[<p>Your team relies on you to be the travel agent, correspondent and reminder service all in one. You can help your team help you by doing some pre-meeting homework and ensuring everyone does THEIR homework as well. Here are some tips to help ensure a successful client visit before you enter the lobby.</p>
<p>First impressions do matter—especially if they happen during a pitch. As project manager, it’s up to you to identify the factors that could make or break your visit. Between personal observation and contacts at the company (be nice to the admin—always), you should be able to answer these questions at least a few days in advance:</p>
<p><strong>1. What resources are available in the meeting room?</strong> This is perhaps the single most critical issue, and yet it rarely gets asked. Do not assume that your conference room will have multimedia (e.g., a projector), white board or anything else that you might want to use during your presentation. DO tell your contact up front if you have special requests. Remember, no detail is too small. I have been in rooms where you can barely stand much less have the space to place an easel.</p>
<p><strong>2. What is the vendor “Dress Code”?:</strong> The common Microsoft stereotype is that you are just as likely to speak to someone in a suit as someone wearing cut-offs and flip-flops. In my 9+ years running around campus, I’ve yet to see cut-offs… but I have seen a flip-flop or two. But I would never wear them myself to a client meeting. My usual attire is a nice pair of slacks and a blouse—even if I’m meeting with someone I know wouldn’t blink if I showed up in jeans. Why? Because you never know when someone important will be pulled into your meeting, or if you&#8217;ll have an impromptu meet-and-greet with the VP in the hall. Always dress professionally.</p>
<p><strong>3. How long will it (realistically) take to get there? </strong>Yes, the mapping technologies and your GPS all give travel estimates. But they aren’t considering little things such as bridge/lane closures, construction, commuter congestion and accidents. If possible, drive the route beforehand at the same time you’ll be traveling. Also, add your local news radio station to your preset stations for traffic reports. And no matter what, leave early. Traffic is never completely predictable. If you arrive early (as you should), scope out parking and then head to the nearest café for last minute team review. Even though your goal is to arrive earlier than necessary, never go in the lobby more than 10 minutes early—it could be interpreted as poor planning on your part.</p>
<p><strong>4. Where can I park? </strong>Is there parking nearby? Does the company validate? Do you need cash or can you use a credit card? These questions might seem banal, but they become the most important thing in the world when you’re up against the clock—and you don’t have five quarters to feed the meter. I was once in a situation where I had to send one person running to the meeting and another team member breathlessly dashing off to find a store to get change for a meter. All because the team leader assumed we could use a nearby parking lot that took credit cards. What he didn’t realize was that the garage had limited public parking—and all those slots were claimed by late afternoon. Always keep a little change on hand if you’re going to an area where you have to pay to park. We now keep a roll of quarters in the glove compartment, just in case.</p>
<p>Next time: <a href="http://www.writersbloc.net/2009/05/21/planning-a-client-visit-part-2-prepping-your-team/">Prepping Your Team</a></p>
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