Archive for the ‘How To’ Category


Get inside your customer’s head: It’s just like packing a lunch!

For some reason, relating the work I do to the customer’s experience of it comes naturally to me. I think it’s because I’m empathetic, which in high school made me pathetic but now, as an adult, it’s a job skill! I just instinctively look at a particular deliverable (be it a site, article or tool) and [...]

Know the code: 5 quick tips to clean up your HTML (or why WYSIWYG tools are bad!)

Though I’m a writer/editor/consultant by trade, I’ve been coding HTML since I launched my first site in the mid-’90s. Back then, you had to know the code, which was constantly evolving. I still remember how cool it was when Netscape added background images (I think it was v0.91b).
Nowadays, most people use tools that take care [...]

Planning a Client Visit, Part 3: Final Prep

You’ve refined your story, prepped your team and picked up a roll of quarters just in case parking is a problem. Now, it’s time to round up the team and head out! Here are some tips for the 24 hours preceding your visit:
1. Remind your team the day before. Send an e-mail to the team [...]

Planning a Client Visit, Part 2: Prepping Your Team

You’ve done due diligence to get to know your client. Now it’s time to help your team prepare. While technology tools are helpful in keeping everyone on track, don’t assume people pay as much attention to them as you do.
To help keep your team on track:
1. Set specific deadlines for each person. If a team [...]

The ins and outs of Outlook profiles

I use Outlook 2007 as my primary mail client, and for what I do it’s a good choice. I use it to manage mail from two different Exchange servers, plus Hotmail, Gmail and six different POP mail accounts. These accounts are, by necessity, divided into two profiles since you can only have one Exchange mail [...]

Planning a Client Visit, Part 1: Better Know Your Client

Your team relies on you to be the travel agent, correspondent and reminder service all in one. You can help your team help you by doing some pre-meeting homework and ensuring everyone does THEIR homework as well. Here are some tips to help ensure a successful client visit before you enter the lobby.
First impressions do [...]



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