Our consulting business shifts from time to time. Sometimes we’re heavy on content creation, other times community building, and - right now – we’re focused on marketing support in the videogame industry. This means spending a lot of time considering different market segments and how to effectively reach them with a message that customers want so they’ll [...]
Archive for the ‘Marketing’ Category
Gift return: Six ways to improve your holiday client gift giving this year
Monday, Nov 8th, 2010 by Jacqui Kramer | 0 Comments
Filed under: How To, Marketing | Tags: client gifts, holiday gift, Marketing, small business owners
Filed under: How To, Marketing | Tags: client gifts, holiday gift, Marketing, small business owners
With Halloween behind us and the U.S. Thanksgiving just weeks away, the holidays are upon us. For business owners, this spells a marketing opportunity that many take for granted – particularly small business owners. This year, think outside of the gift box when choosing your client gifts, and potentially keep your brand in front of [...]
TMI, dude! Why asking for too much information is the wrong marketing move
Friday, Oct 29th, 2010 by Dave Kramer | 0 Comments
Filed under: Customer Focus, Marketing, Uncategorized | Tags: Marketing, shopping
Filed under: Customer Focus, Marketing, Uncategorized | Tags: Marketing, shopping
I recently clicked through an offer to get a free Back to the Future game episode from Telltale Games. It’s a promotion designed to hook you in to purchasing the full series of games when they’re released. The site prompted me for my login, which I had created the last time they did one of these [...]
Do hoaxes and fear tactics have a place in social media?
Tuesday, Oct 5th, 2010 by Dave Kramer | 5 Comments
Filed under: Community, Customer Focus, Marketing, Social Networking, Twitter | Tags: Community, customer experience, gaming, Marketing, publicity stunts, Social Networking, Twitter
Filed under: Community, Customer Focus, Marketing, Social Networking, Twitter | Tags: Community, customer experience, gaming, Marketing, publicity stunts, Social Networking, Twitter
We follow game communities and social media closely – it’s our area of greatest passion and expertise. So when GOG.com (aka Good Old Games) hinted that they were closing their virtual doors, we – along with many others we follow who have bought classic PC games from them – lamented the apparent loss. But it [...]
Community manager and social media lessons from PAX Prime 2010
Tuesday, Sep 7th, 2010 by Dave Kramer | 2 Comments
Filed under: Community, Customer Focus, Marketing, Social Networking, Twitter | Tags: Activision, Community, EA, Facebook, gaming, Marketing, Microsoft, PR, social media, Sony, Twitter, Xbox 360
Filed under: Community, Customer Focus, Marketing, Social Networking, Twitter | Tags: Activision, Community, EA, Facebook, gaming, Marketing, Microsoft, PR, social media, Sony, Twitter, Xbox 360
As a content creator/consultant who works in social media and is trying to get back into gaming community work, I attended two panels at Penny Arcade Expo (PAX) Prime 2010 with great interest. The lessons shared from these panels transcend the gaming industry, which is leading the charge in both of these spaces – but other [...]
Top 5 Ways to Improve Your PowerPoint Presentation
Wednesday, Aug 11th, 2010 by Jacqui Kramer | 0 Comments
Filed under: Consulting, Copywriting, Customer Focus, How To, Marketing, PowerPoint, Presentation, Project Management, Small Business, Uncategorized
Filed under: Consulting, Copywriting, Customer Focus, How To, Marketing, PowerPoint, Presentation, Project Management, Small Business, Uncategorized
The words “PowerPoint” and “presentation” have become almost synonymous in the business world. The software is packed with mini-tools designed to grab the audience’s attention and drive home your message. Used correctly, these tools can be a powerful message enhancer. Go overboard, and it’s just a mess. Here are the top five ways to improve [...]
Stupid Marketing Tricks: TNT’s fake mix tape doesn’t ‘Say Anything’ interesting
Wednesday, Nov 25th, 2009 by Jacqui Kramer | 0 Comments
Filed under: Customer Focus, Marketing, Uncategorized | Tags: Marketing
Filed under: Customer Focus, Marketing, Uncategorized | Tags: Marketing
Cable network TNT sent its marketing team in the wayback machine this week to send out a “sneak peek” at a new show, Men of a Certain Age. Which, based on the cast (Scott Bakula, Andre Braugher and Ray Romano) is somewhere in the late 40s to early 50s. Presumably, these men of a certain [...]
I’m tweeting this: Twitter is this year’s hot marketing tool at San Diego Comicon
Friday, Jul 24th, 2009 by Jacqui Kramer | 0 Comments
Filed under: Community, Customer Focus, iPhone, Marketing, Social Networking, Twitter
Filed under: Community, Customer Focus, iPhone, Marketing, Social Networking, Twitter
Based on media coverage alone, Twitter would appear to be mainstreaming to the tune of a MySpace or Facebook. In reality, the Twitterati remains a small but vocal segment of the Internet, identify trends and riding them for brief cycles. This week represents the motherload of all Twitter cycles, as the Twitterati descend upon San [...]
Not-So-Stupid Marketing Tricks: Bruno vs. Eminem
Monday, Jun 1st, 2009 by Jacqui Kramer | 0 Comments
Filed under: Community, Facebook, Marketing, Social Networking, Twitter | Tags: bruno movie, mtv movie awards, publicity stunts, sacha baron cohen, susan boyle
Filed under: Community, Facebook, Marketing, Social Networking, Twitter | Tags: bruno movie, mtv movie awards, publicity stunts, sacha baron cohen, susan boyle
How do you solve a problem like the “Bruno” movie? You let life imitate art. Sacha Baron Cohen pulled off one of the year’s great publicity stunts Sunday at the MTV Movie Awards, in the clip viewed round the world. Susan Boyle who? Between Sunday night and Monday, it was all about the backless chaps [...]
The value of good production hand-offs
One of the services I provide is marketing support, which is a fancy way of saying that I help marketing with whatever they need. Much of my work revolves around e-newsletters: tweaking copy provided by a vendor, managing reviews, handing off copy documents to production and even setting up and triggering final sends to millions of [...]