Our consulting business shifts from time to time. Sometimes we’re heavy on content creation, other times community building, and - right now – we’re focused on marketing support in the videogame industry. This means spending a lot of time considering different market segments and how to effectively reach them with a message that customers want so they’ll [...]
Archive for the ‘Marketing’ Category
Gift return: Six ways to improve your holiday client gift giving this year
Filed under: How To, Marketing | Tags: client gifts, holiday gift, Marketing, small business owners
With Halloween behind us and the U.S. Thanksgiving just weeks away, the holidays are upon us. For business owners, this spells a marketing opportunity that many take for granted – particularly small business owners. This year, think outside of the gift box when choosing your client gifts, and potentially keep your brand in front of [...]
TMI, dude! Why asking for too much information is the wrong marketing move
Filed under: Customer Focus, Marketing, Uncategorized | Tags: Marketing, shopping
I recently clicked through an offer to get a free Back to the Future game episode from Telltale Games. It’s a promotion designed to hook you in to purchasing the full series of games when they’re released. The site prompted me for my login, which I had created the last time they did one of these [...]
Top 5 Ways to Improve Your PowerPoint Presentation
Filed under: Consulting, Copywriting, Customer Focus, How To, Marketing, PowerPoint, Presentation, Project Management, Small Business, Uncategorized
The words “PowerPoint” and “presentation” have become almost synonymous in the business world. The software is packed with mini-tools designed to grab the audience’s attention and drive home your message. Used correctly, these tools can be a powerful message enhancer. Go overboard, and it’s just a mess. Here are the top five ways to improve [...]
Stupid Marketing Tricks: TNT’s fake mix tape doesn’t ‘Say Anything’ interesting
Filed under: Customer Focus, Marketing, Uncategorized | Tags: Marketing
Cable network TNT sent its marketing team in the wayback machine this week to send out a “sneak peek” at a new show, Men of a Certain Age. Which, based on the cast (Scott Bakula, Andre Braugher and Ray Romano) is somewhere in the late 40s to early 50s. Presumably, these men of a certain [...]
The value of good production hand-offs
One of the services I provide is marketing support, which is a fancy way of saying that I help marketing with whatever they need. Much of my work revolves around e-newsletters: tweaking copy provided by a vendor, managing reviews, handing off copy documents to production and even setting up and triggering final sends to millions of [...]