Archive for the ‘Social Networking’ Category


Jacqui Kramer Work Samples (Feb 2015)

Thank you for your interest. I have broken down the writing samples on this page by company. For more information about my professional experience, please visit my LinkedIn profile. Thank you! (See full post for writing samples.)   THE BILL & MELINDA GATES FOUNDATION U.S. President’s Emergency Plan for AIDS Relief (PEPFAR) The Bill & [...]

Three common social media misfires (and how to avoid them)

Social media has a critical role to play in your overall marketing campaign. A well-executed campaign will spread naturally through shares on the major outlets. You must invest the time and yes – money – required to nurture each individual outlet. Here are four common misfires made by marketers in the social media arena, and [...]

Do hoaxes and fear tactics have a place in social media?

We follow game communities and social media closely – it’s our area of greatest passion and expertise. So when GOG.com (aka Good Old Games) hinted that they were closing their virtual doors, we – along with many others we follow who have bought classic PC games from them – lamented the apparent loss. But it [...]

Community manager and social media lessons from PAX Prime 2010

As a content creator/consultant who works in social media and is trying to get back into gaming community work, I attended two panels at Penny Arcade Expo (PAX) Prime 2010 with great interest. The lessons shared from these panels transcend the gaming industry, which is leading the charge in both of these spaces – but other [...]

The strange appeal of Flipboard, a social media ‘magazine’ for iPad

The buzz surrounding Flipboard for iPad hit suddenly. One minute I’d never heard of it and then the next my Twitter timeline was drowning in posts about it. I downloaded it just in time… to be blocked by everyone else trying to get in! The next day, Flipboard’s creators announced an invite system where you’d be queue’d [...]

Plaxo tapped Facebook to help me get linked in and invaded my personal space in the process

The number of social networking sites has exploded in the past few years, with truly social outlets such as Facebook learning to share MySpace with people who want to get LinkedIn on Plaxo. I constantly get invites from former colleagues, family and friends to join them online at one network or another. The latest social [...]

The case for iPad as a business portable

We picked up an iPad for our social media, Web consulting and copywriting business based largely on positive feedback from many people we trust on Twitter and our own great experiences using iPhones for the past two years. It’s a remarkable device, but expensive for what you get and very limited for many usage scenarios. [...]

A modest proposal for social media: Cross the streams!

I’ve given this a lot of thought, and the problem with social media isn’t all of the noise. Sure, there are a lot of things that you could care less about passing through your Facebook wall and Twitter timeline – but one person’s noise is another’s signal, right? I actually enjoy picking up bonuses in [...]

Social media and travel: How to protect your privacy

When you post details of your day-to-date life on social networking services such as Twitter and Facebook, you run the risk of exposing too much information. For instance, sharing your travel plans could provide a thief with the ideal timing to break into your home and clean you out. By default, Twitter posts are viewable [...]

I’m tweeting this: Twitter is this year’s hot marketing tool at San Diego Comicon

Based on media coverage alone, Twitter would appear to be mainstreaming to the tune of a MySpace or Facebook. In reality, the Twitterati remains a small but vocal segment of the Internet, identify trends and riding them for brief cycles. This week represents the motherload of all Twitter cycles, as the Twitterati descend upon San [...]



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