There may sometimes be gaps in our postings when business is particularly good, as it has been these past several months. But we always try to look for lessons in our work that we can share. For example: I’ve been doing marketing support for a major technology company. This generally means I do whatever needs [...]
Archive for the ‘Uncategorized’ Category
TMI, dude! Why asking for too much information is the wrong marketing move
Friday, Oct 29th, 2010 by Dave Kramer | 0 Comments
Filed under: Customer Focus, Marketing, Uncategorized | Tags: Marketing, shopping
Filed under: Customer Focus, Marketing, Uncategorized | Tags: Marketing, shopping
I recently clicked through an offer to get a free Back to the Future game episode from Telltale Games. It’s a promotion designed to hook you in to purchasing the full series of games when they’re released. The site prompted me for my login, which I had created the last time they did one of these [...]
I’m not there: Five ways to check in when you’re checked out (for vacation)
Thursday, Aug 19th, 2010 by Jacqui Kramer | 0 Comments
Filed under: How To, Project Management, Uncategorized
Filed under: How To, Project Management, Uncategorized
Much has been written about the value of completely de-tethering yourself from the office during vacation: Look at something besides your computer screen. Recharge your (metaphorical) batteries. Reconnect with family. These are all valiant and important pursuits – but not always realistic in today’s world. As consultants, we fight a constant battle to balance our [...]
Top 5 Ways to Improve Your PowerPoint Presentation
Wednesday, Aug 11th, 2010 by Jacqui Kramer | 0 Comments
Filed under: Consulting, Copywriting, Customer Focus, How To, Marketing, PowerPoint, Presentation, Project Management, Small Business, Uncategorized
Filed under: Consulting, Copywriting, Customer Focus, How To, Marketing, PowerPoint, Presentation, Project Management, Small Business, Uncategorized
The words “PowerPoint” and “presentation” have become almost synonymous in the business world. The software is packed with mini-tools designed to grab the audience’s attention and drive home your message. Used correctly, these tools can be a powerful message enhancer. Go overboard, and it’s just a mess. Here are the top five ways to improve [...]
The strange appeal of Flipboard, a social media ‘magazine’ for iPad
Friday, Aug 6th, 2010 by Dave Kramer | 0 Comments
Filed under: Facebook, Social Networking, Twitter, Uncategorized | Tags: Facebook, iPad, Social Networking, Twitter
Filed under: Facebook, Social Networking, Twitter, Uncategorized | Tags: Facebook, iPad, Social Networking, Twitter
The buzz surrounding Flipboard for iPad hit suddenly. One minute I’d never heard of it and then the next my Twitter timeline was drowning in posts about it. I downloaded it just in time… to be blocked by everyone else trying to get in! The next day, Flipboard’s creators announced an invite system where you’d be queue’d [...]
Plaxo tapped Facebook to help me get linked in and invaded my personal space in the process
Wednesday, Jul 28th, 2010 by Jacqui Kramer | 0 Comments
Filed under: Community, Facebook, Plaxo, Social Networking, Twitter, Uncategorized, Work Tools | Tags: Facebook, Plaxo, privacy, social media, Social Networking, Twitter
Filed under: Community, Facebook, Plaxo, Social Networking, Twitter, Uncategorized, Work Tools | Tags: Facebook, Plaxo, privacy, social media, Social Networking, Twitter
The number of social networking sites has exploded in the past few years, with truly social outlets such as Facebook learning to share MySpace with people who want to get LinkedIn on Plaxo. I constantly get invites from former colleagues, family and friends to join them online at one network or another. The latest social [...]
End-of-year self review part 3: updating yourself
Thursday, Dec 24th, 2009 by Jacqui Kramer | 0 Comments
Filed under: How To, Small Business, Uncategorized
Filed under: How To, Small Business, Uncategorized
We discussed what small businesses can be doing to prepare for the coming year in Part 2 of the series. Today, we’ll get into the fun stuff: focusing on you. Your personal “look” says a lot to clients. Whether you’re in the office every day or work at home in sweats and tee shirt, eventually, [...]
End-of-year self review part 2: preparing your small business for the New Year
Monday, Dec 21st, 2009 by Jacqui Kramer | 0 Comments
Filed under: How To, Project Management, Small Business, Uncategorized
Filed under: How To, Project Management, Small Business, Uncategorized
We discussed basic office organization in part 1 of the series. Today, we’ll focus on the home-based office. We recommend starting with the organization discussed in part 1, as it will make your small business tasks we’ll be tackling here much, much easier. Step 1: Review your professional materials While we live in a primarily [...]
End-of-year self review, part 1: organizing your office life for a happy New Year
Sunday, Dec 20th, 2009 by Jacqui Kramer | 0 Comments
Filed under: Consulting, How To, Project Management, Small Business, Uncategorized
Filed under: Consulting, How To, Project Management, Small Business, Uncategorized
It’s the end of the year, when offices are mostly empty and the self-employed are at the movies. Whether you volunteered to stay at work “in case a client calls” or you’re just taking it easy in the home office, you have work to do. In this three part series, we’ll discuss the key tasks [...]
Stupid Marketing Tricks: TNT’s fake mix tape doesn’t ‘Say Anything’ interesting
Wednesday, Nov 25th, 2009 by Jacqui Kramer | 0 Comments
Filed under: Customer Focus, Marketing, Uncategorized | Tags: Marketing
Filed under: Customer Focus, Marketing, Uncategorized | Tags: Marketing
Cable network TNT sent its marketing team in the wayback machine this week to send out a “sneak peek” at a new show, Men of a Certain Age. Which, based on the cast (Scott Bakula, Andre Braugher and Ray Romano) is somewhere in the late 40s to early 50s. Presumably, these men of a certain [...]