Archive for the ‘Uncategorized’ Category


Jacqui Kramer Work Samples (Feb 2015)

Thank you for your interest. I have broken down the writing samples on this page by company. For more information about my professional experience, please visit my LinkedIn profile. Thank you! (See full post for writing samples.)   THE BILL & MELINDA GATES FOUNDATION U.S. President’s Emergency Plan for AIDS Relief (PEPFAR) The Bill & [...]

Three common social media misfires (and how to avoid them)

Social media has a critical role to play in your overall marketing campaign. A well-executed campaign will spread naturally through shares on the major outlets. You must invest the time and yes – money – required to nurture each individual outlet. Here are four common misfires made by marketers in the social media arena, and [...]

Finding a creative outlet when you work as a creative

Marketing, advertising and related industries are both a blessing and a curse for the creatively inclined. Being paid to do something that comes naturally is a wonderful feeling – and positive feedback is nice, too. (Who doesn’t like receiving compliments?) What creatives rarely talk about is the impact that work can have on their personal [...]

Why does it have to be ‘fine print’? Make it big!

There may sometimes be gaps in our postings when business is particularly good, as it has been these past several months. But we always try to look for lessons in our work that we can share. For example: I’ve been doing marketing support for a major technology company. This generally means I do whatever needs [...]

TMI, dude! Why asking for too much information is the wrong marketing move

I recently clicked through an offer to get a free Back to the Future game episode from Telltale Games. It’s a promotion designed to hook you in to purchasing the full series of games when they’re released. The site prompted me for my login, which I had created the last time they did one of these [...]

I’m not there: Five ways to check in when you’re checked out (for vacation)

Much has been written about the value of completely de-tethering yourself from the office during vacation: Look at something besides your computer screen. Recharge your (metaphorical) batteries. Reconnect with family. These are all valiant and important pursuits – but not always realistic in today’s world. As consultants, we fight a constant battle to balance our [...]

Top 5 Ways to Improve Your PowerPoint Presentation

The words “PowerPoint” and “presentation” have become almost synonymous in the business world. The software is packed with mini-tools designed to grab the audience’s attention and drive home your message. Used correctly, these tools can be a powerful message enhancer. Go overboard, and it’s just a mess. Here are the top five ways to improve [...]

The strange appeal of Flipboard, a social media ‘magazine’ for iPad

The buzz surrounding Flipboard for iPad hit suddenly. One minute I’d never heard of it and then the next my Twitter timeline was drowning in posts about it. I downloaded it just in time… to be blocked by everyone else trying to get in! The next day, Flipboard’s creators announced an invite system where you’d be queue’d [...]

Plaxo tapped Facebook to help me get linked in and invaded my personal space in the process

The number of social networking sites has exploded in the past few years, with truly social outlets such as Facebook learning to share MySpace with people who want to get LinkedIn on Plaxo. I constantly get invites from former colleagues, family and friends to join them online at one network or another. The latest social [...]

End-of-year self review part 3: updating yourself

We discussed what small businesses can be doing to prepare for the coming year in Part 2 of the series. Today, we’ll get into the fun stuff: focusing on you. Your personal “look” says a lot to clients. Whether you’re in the office every day or work at home in sweats and tee shirt, eventually, [...]



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