Archive for the ‘Work Samples’ Category


Work Sample: MSN Lifestyle article on shopping innovations

Thursday, Nov 19th, 2009 by Dave Kramer | 0 Comments
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When I was a newspaper reporter, I had 2-3 bylines every day. In more recent years, my work tends to go uncredited or, when I ghost write, credited to someone else. So I was pleasantly surprised when I was prompted for a bio after writing an article for MSN Lifestyle. It’s part of a holiday [...]

Work Samples: Living Proof profiles for Gates Foundation

Tuesday, Oct 6th, 2009 by Dave Kramer | 0 Comments
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We continue our samples of work for The Bill & Melinda Gates Foundation with profiles we wrote for the Living Proof Project that just launched with a large publicity campaign (we previously contributed a Rotary International profile). These Living Proof profiles detail five organizations and the success they have had combating various health concerns worldwide:

GAIN – improved [...]

Work Samples – Writing killer home page headlines

Monday, Sep 14th, 2009 by Dave Kramer | 0 Comments
Filed under: Copywriting, Customer Focus, Work Samples | Tags: , ,

I spent several years refining the art and science of the home page headline at Microsoft.com. Some of these approaches may seem commonplace today, but they were quite original at the time they were published. These are just a few of the many thousands of headlines that I wrote:

 

The key to good headline writing is to have [...]

Work Samples – Community newsletters

Friday, Apr 17th, 2009 by Dave Kramer | 0 Comments
Filed under: Community, Newsletters, Work Samples | Tags:

One of the services I provide (also a passion!) is planning and writing e-mail newsletters. My early career was in  journalism, but in the mid-’90s I fell in love with the Internet and this necessitated a jump to a technology publisher where I was one third of the gopher/Web team. (Jacqui was another third, but that’s another [...]

Work Sample: Rotary International profile for Gates Foundation

Tuesday, Apr 14th, 2009 by Jacqui Kramer | 0 Comments
Filed under: Copywriting, Work Samples

We’ve recently taken on some copywriting work for The Bill & Melinda Gates Foundation, creating profiles of their major grantees for their Web site. It seems that even 15+ years in to this World Wide Web thing, not everyone gets how to write for the Web. So we get called in to craft tight, focused content.
Here [...]



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