Posts Tagged ‘gaming’


Work Samples: Guide to Gaming with Kids and Hilarious Gifts

It’s been a long time since I’ve written an article with a byline (November 2009, in fact!), but I was hit up by MSN Lifestyle  to contribute two pieces this holiday: The Guide to Gaming With Your Kids is designed to help grown-ups who are not gamers learn enough to get started and bond with their [...]

Market segmentation: Lessons learned from the gaming industry at PAX Prime 2011

Our consulting business shifts from time to time. Sometimes we’re heavy on content creation, other times community building, and - right now – we’re focused on marketing support in the videogame industry. This means spending a lot of time considering different market segments and how to effectively reach them with a message that customers want so they’ll [...]

Do these people look like they want to help you? A customer support big phish story

You probably get loads of spam. And you probably have noticed that some of those mails try to trick you (phish) personal details, such as credit card numbers and personally identifiable details that could be used to scam you. And these phishers are getting smarter. Once happy to prey only on newbies and the truly [...]

Do hoaxes and fear tactics have a place in social media?

We follow game communities and social media closely – it’s our area of greatest passion and expertise. So when GOG.com (aka Good Old Games) hinted that they were closing their virtual doors, we – along with many others we follow who have bought classic PC games from them – lamented the apparent loss. But it [...]

Community manager and social media lessons from PAX Prime 2010

As a content creator/consultant who works in social media and is trying to get back into gaming community work, I attended two panels at Penny Arcade Expo (PAX) Prime 2010 with great interest. The lessons shared from these panels transcend the gaming industry, which is leading the charge in both of these spaces – but other [...]

Social Media Trend Watch: Facebook and Twitter go to the gamers

Normally I wouldn’t post gaming news to this site (that’s what BusyGamerNews.com is for) but the news flash that Facebook and Twitter are going to launch on Xbox 360 consoles this fall should interest everyone who works in social media and community. The game is about to change (again). It’s one thing to tweet and [...]



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