Social media has a critical role to play in your overall marketing campaign. A well-executed campaign will spread naturally through shares on the major outlets. You must invest the time and yes – money – required to nurture each individual outlet. Here are four common misfires made by marketers in the social media arena, and […]
Archive for the ‘How To’ Category
Worker solidarity: 6 ways you can win points with coworkers when you’re out of the office
Filed under: Consulting, Customer Focus, How To, Project Management | Tags: absences, coworkers, oof, out of office, simple steps, vacation days, vacation time
The final days of the year are fast approaching, which spells vacation time for many office workers across the land. December is filled with excused absences tied to shopping trips, travel adventures and the ever-popular HR vacation threat, “use it or lose it.” Whether you plan to be out for a day, a week or […]
Gift return: Six ways to improve your holiday client gift giving this year
Filed under: How To, Marketing | Tags: client gifts, holiday gift, Marketing, small business owners
With Halloween behind us and the U.S. Thanksgiving just weeks away, the holidays are upon us. For business owners, this spells a marketing opportunity that many take for granted – particularly small business owners. This year, think outside of the gift box when choosing your client gifts, and potentially keep your brand in front of […]
Building a better podcast: Pro tips to make your audio sparkle (not crackle)
Filed under: How To, Podcasting | Tags: audacity, iPhone, levelator, podcast, Podcasting, Zoom
If you’re thinking of starting a podcast, it’s a great idea to grow an audience around whatever topic you are passionate about and boost your public speaking skills at the same time. We posted an article last year on how to get started. But perhaps you’ve been posting podcasts and can’t quite seem to get […]
I’m not there: Five ways to check in when you’re checked out (for vacation)
Filed under: How To, Project Management, Uncategorized
Much has been written about the value of completely de-tethering yourself from the office during vacation: Look at something besides your computer screen. Recharge your (metaphorical) batteries. Reconnect with family. These are all valiant and important pursuits – but not always realistic in today’s world. As consultants, we fight a constant battle to balance our […]
Top 5 Ways to Improve Your PowerPoint Presentation
Filed under: Consulting, Copywriting, Customer Focus, How To, Marketing, PowerPoint, Presentation, Project Management, Small Business, Uncategorized
The words “PowerPoint” and “presentation” have become almost synonymous in the business world. The software is packed with mini-tools designed to grab the audience’s attention and drive home your message. Used correctly, these tools can be a powerful message enhancer. Go overboard, and it’s just a mess. Here are the top five ways to improve […]
End-of-year self review part 3: updating yourself
We discussed what small businesses can be doing to prepare for the coming year in Part 2 of the series. Today, we’ll get into the fun stuff: focusing on you. Your personal “look” says a lot to clients. Whether you’re in the office every day or work at home in sweats and tee shirt, eventually, […]
End-of-year self review part 2: preparing your small business for the New Year
Filed under: How To, Project Management, Small Business, Uncategorized
We discussed basic office organization in part 1 of the series. Today, we’ll focus on the home-based office. We recommend starting with the organization discussed in part 1, as it will make your small business tasks we’ll be tackling here much, much easier. Step 1: Review your professional materials While we live in a primarily […]
End-of-year self review, part 1: organizing your office life for a happy New Year
Filed under: Consulting, How To, Project Management, Small Business, Uncategorized
It’s the end of the year, when offices are mostly empty and the self-employed are at the movies. Whether you volunteered to stay at work “in case a client calls” or you’re just taking it easy in the home office, you have work to do. In this three part series, we’ll discuss the key tasks […]